Overview

Heavy Hitter Sales Linguistics shows readers how to improve their sales success using nothing more than words and their voices. The book presents 101 practical solutions and proven tactics to build relationships with customers and persuade them to buy during sales calls. Heavy Hitter Sales Linguistics features unbeatable advice on selling based on the hard science of how people communicate and think, how we build rapport with each other, and how we use language.

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9780979796142

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Steve W Martin is the founder of the Heavy Hitter sales training program. The Heavy Hitter sales philosophy has helped over 50,000 salespeople become top revenue producers at companies including IBM, McAfee, and Allstate Insurance. Martin is the author of several critically acclaimed books about enterprise sales. He also teaches sales strategy in the MBA program at the University of California, Berkeley, Haas Business School, which is ranked second in the nation by the Wall Street Journal.

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