Relationship Marketing and Customer Relationship Management
Author:   Adele Berndt ,  Madele Tait
Publisher:   Juta & Company Ltd
Edition:   2nd edition
ISBN:  

9780702186875


Pages:   250
Publication Date:   09 December 2011
Format:   Paperback
Availability:   Available To Order   Availability explained
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Relationship Marketing and Customer Relationship Management


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Overview

This 2nd edition provides new perspectives on the meaning of marketing. Relationship marketing (RM) and Customer relationship management (CRM) both represent a paradigm shift in traditional marketing thinking. This means moving away from marketing to anonymous masses to developing and managing relationships with identifiable customers and stakeholders.

Full Product Details

Author:   Adele Berndt ,  Madele Tait
Publisher:   Juta & Company Ltd
Imprint:   Juta Legal and Academic Publishers
Edition:   2nd edition
Dimensions:   Width: 24.50cm , Height: 1.50cm , Length: 16.50cm
Weight:   0.446kg
ISBN:  

9780702186875


ISBN 10:   0702186872
Pages:   250
Publication Date:   09 December 2011
Audience:   College/higher education ,  Professional and scholarly ,  Undergraduate ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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Adele Berndt is an associate professor in the department of marketing and logistics at the Africa Jonkoping International Business School in Sweden. Madele Tait is a professor and the head of the department of marketing management at the Nelson Mandela Metropolitan University.

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