Sales & marketing management books

5548 books were found.

European Business and Brand Building

European Business and Brand Building

Author: Andrzej K. Kozminski ,  Carles Manera
ISBN: 9789052017938
Format: Paperback
$84.09

 Read More >>

Marketing Management: A Strategic Decision-Making Approach

Marketing Management: A Strategic Decision-Making Approach...

Author: John Mullins ,  Orville Walker
ISBN: 9780078028793
Format: Paperback
$762.78

Concentrates on the strategic and tactical marketing decisions that managers and entrepreneurs must make each day....  Read More >>

Sales Management: Analysis and Decision Making

Sales Management: Analysis and Decision Making

Author: Thomas N Ingram ,  Raymond W. LaForge (University of Louisville, USA)
ISBN: 9780765626400
Format: Paperback
$356.27

This eleventh edition of Sales Management continues the tradition of blending the most recent sales management research...  Read More >>

Professionelle Neukundengewinnung: Erfolgsstrategien kreativer Verkäufer

Professionelle Neukundengewinnung: Erfolgsstrategien...

Author: Wolf Lasko ,  Peter Busch
ISBN: 9783322867599
Format: Paperback
$118.77

Lasko und Peter Busch, beide renommierte Berater und Trainer, zeigen in ""Professionelle Neukundengewinnung"", -...  Read More >>

Stop Telling, Start Selling: How to Use Customer-focused Dialogue to Close Sales

Stop Telling, Start Selling: How to Use Customer-focused...

Author: Linda Richardson
ISBN: 9780071603829
Format: Paperback
$50.16

This newly revised and updated edition shares critical skills every salesperson needs to build customer relationships...  Read More >>

The Social Media Handbook: Rules, Policies, and Best Practices to Successfully Manage Your Organization's Social Media Presence, Posts, and Potential

The Social Media Handbook: Rules, Policies, and Best...

Author: Nancy Flynn
ISBN: 9781118084625
Format: Hardback
$145.20

The Social Media Handbook is a comprehensive risk and compliance management toolkit that walks employers step-by-step...  Read More >>

There's No Such Thing as Closing the Deal: A Brief(case) Guide to Successful Sales

There's No Such Thing as Closing the Deal: A Brief(case)...

Author: Jane Murphy
ISBN: 9780615591124
Format: Paperback
$39.47

Every salesperson has wished for a sales training book that is so simple, direct and useful that you could pull...  Read More >>

Bridging the Selling Gap: Master the 3 core skills of selling: ASSESSMENT - PRESENTATION - NEGOTIATION

Bridging the Selling Gap: Master the 3 core skills of...

Author: Gerald G Clerx
ISBN: 9781470125462
Format: Paperback
$52.48

The global economic downturn marked a critical crossroad for the sales profession. This event dramatically altered...  Read More >>

Hooked On Hopium: Overcome The Biggest Obstacle to Your Sales Success

Hooked On Hopium: Overcome The Biggest Obstacle to Your...

Author: Bill Janocha ,  E Michael Shannon
ISBN: 9781475140323
Format: Paperback
$39.47

Where Will You Be Financially, Six Years from Now? Six years ago, two beaten-down salesmen met each morning for...  Read More >>

Real Estate Agent CEMETERY: How to Survive the Fears, Challenges, and Mistakes That Can Kill Your Real Estate Career

Real Estate Agent CEMETERY: How to Survive the Fears,...

Author: Christie Ellis
ISBN: 9781475134988
Format: Paperback
$15.81

 Read More >>

Brand Together: How Co-Creation Generates Innovation and Re-energizes Brands

Brand Together: How Co-Creation Generates Innovation...

Author: Nicholas Ind ,  Clare Fuller
ISBN: 9780749463250
Format: Paperback
$79.07

Explore the potential in co-creation to use customer and client feedback to develop and encourage buyer engagement,...  Read More >>

Aktuelle Instrumente der Marketingpraxis. Relationship Marketing, Social-Media im Kundenservice, Cross-Selling, Ingredient Branding, Corporate Identity

Aktuelle Instrumente der Marketingpraxis. Relationship...

Author: Carsten Rennhak
ISBN: 9783838203423
Format: Paperback
$123.94

 Read More >>

Kosten senken mit CRM: Strategien, Methoden und Kennzahlen

Kosten senken mit CRM: Strategien, Methoden und Kennzahlen...

Author: Gregor Stokburger ,  Mario Pufahl
ISBN: 9783322867070
Format: Paperback
$171.57

Dieses Buch liefert die geeigneten Grundlagen und Werkzeuge, um Kostenreduktionspotenziale innerhalb der CRM-Wertkette...  Read More >>

Building Your Business, Your Brand, Your Life

Building Your Business, Your Brand, Your Life

Author: Peter Irvine
ISBN: 9781921589768
Format: Paperback
$39.57

Through practical advice and inspirational examples, this book will help you grow your business and brand to heights...  Read More >>

Power of Positive Selling: 30 Surefire Techniques to Win New Clients, Boost Your Commission, and Build the Mindset for Success (PB)

Power of Positive Selling: 30 Surefire Techniques to...

Author: Stephan Schiffman
ISBN: 9780071788700
Format: Paperback
$47.52

Provides instruction, tips, and anecdotes that help you overcome negative thoughts, feel confident in any sales...  Read More >>

Pricing: Segmentation and Analytics

Pricing: Segmentation and Analytics

Author: Tudor Bodea ,  Mark E. Ferguson
ISBN: 9781606492574
Format: Paperback
$79.07

Pricing analytics uses historical sales data with mathematical optimization to set and update prices offered through...  Read More >>

Les Clés pour rentabiliser votre Salon !: Les tactiques pour générer plus de trafic sur votre stand, obtenir plus de contacts et augmenter vos ventes !

Les Clés pour rentabiliser votre Salon !: Les tactiques...

Author: Laurent Rignault ,  Groupe Select
ISBN: 9782810624270
Format: Paperback
$63.10

Comment faire de sa présence sur un salon, un succès Ce Guide Pratique du Marketing vous accompagnera efficacement...  Read More >>

Marketing Plans: A Complete Guide in Pictures

Marketing Plans: A Complete Guide in Pictures

Author: Malcolm McDonald (Cranfield School of Management)
ISBN: 9781119943136
Format: Paperback
$41.95

An imaginative, witty, original but deadly serious introduction to all the concepts you need in marketing today....  Read More >>

The Retailer's Complete Book of Selling Games and Contests: Over 100 Selling Games for Increasing on-the-floor Performance

The Retailer's Complete Book of Selling Games and Contests:...

Author: Harry J. Friedman
ISBN: 9781118153413
Format: Paperback
$65.87

One hundred ways to motivate your sales teams to outsell each other and grow your profits In most retail stores,...  Read More >>

Kundenclubs & More: Innovative Konzepte zur Kundenbindung

Kundenclubs & More: Innovative Konzepte zur Kundenbindung...

Author: Wolfgang Hartmann ,  Ralf T. Kreutzer
ISBN: 9783322824790
Format: Paperback
$184.77

Die Autoren vermitteln das komplette Know-how zum Thema Kundenclubs anschaulich und leicht nachvollziehbar: Zielsetzung,...  Read More >>

Virtual Sales Process System Solutions and Algorithm Analysis

Virtual Sales Process System Solutions and Algorithm...

Author: Joe Erfurt
ISBN: 9780755214204
Format: Paperback
$168.19

 Read More >>

Planner Pet Peeves: Straight Talk for Meetings Industry Suppliers to Understand How Planners Really Think, ACT and Buy

Planner Pet Peeves: Straight Talk for Meetings Industry...

Author: Shawna Suckow Cmp
ISBN: 9781470098681
Format: Paperback
$36.83

.. .an invaluable tool for the hospitality sales professional today... What a long overdue book... A...  Read More >>

Fuzzy Methods for Customer Relationship Management and Marketing: Applications and Classifications

Fuzzy Methods for Customer Relationship Management and...

Author: Andreas Meier ,  Laurent Donzé
ISBN: 9781466600959
Format: Hardback
$394.95

""This book explores the possibilities and advantages created by fuzzy methods through the presentation of thorough...  Read More >>

Latest Reading Guide

NOV RG 20252

 

Shopping Cart
Your cart is empty
Shopping cart
Mailing List