Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions
Author:   C. A. Preston ,  Leonard H. Hoyle
Publisher:   John Wiley & Sons Inc
Edition:   2nd edition
ISBN:  

9780470891070


Pages:   320
Publication Date:   23 March 2012
Format:   Hardback
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

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Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions


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Full Product Details

Author:   C. A. Preston ,  Leonard H. Hoyle
Publisher:   John Wiley & Sons Inc
Imprint:   John Wiley & Sons Inc
Edition:   2nd edition
Dimensions:   Width: 19.30cm , Height: 2.50cm , Length: 23.60cm
Weight:   0.612kg
ISBN:  

9780470891070


ISBN 10:   0470891076
Pages:   320
Publication Date:   23 March 2012
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

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CHRIS PRESTON is the program leader of marketing for Queen Margaret University’s Division of Business, Enterprise and Management, in Edinburgh, Scotland. He has extensive experience in the academic world of marketing and events as well as a commercial marketing background at the corporate level. The late LEONARD HOYLE JR., CAE, CMP, authored the first edition of this book. He was the dean of the American Society of Association Executives’ School of Management, served as chairman of the Convention Industry Council, and was an adjunct professor at The George Washington University.

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