Fuzzy Methods for Customer Relationship Management and Marketing: Applications and Classifications
Author:   Andreas Meier ,  Laurent Donzé
Publisher:   Idea Group,U.S.
ISBN:  

9781466600959


Pages:   387
Publication Date:   30 January 2012
Format:   Hardback
Availability:   In Print   Availability explained
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Fuzzy Methods for Customer Relationship Management and Marketing: Applications and Classifications


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Overview

Fuzzy Methods for Customer Relationship Management and Marketing: Applications and Classifications explores the possibilities and advantages created by fuzzy methods through the presentation of thorough research and case studies. This book covers a variety of possible fuzzy logic approaches to customer relationship management and marketing, making it a valuable resource for not only students and researchers but also executives, managers, marketing experts, and project leaders who are interested in applying fuzzy classification to managerial decisions.

Full Product Details

Author:   Andreas Meier ,  Laurent Donzé
Publisher:   Idea Group,U.S.
Imprint:   Idea Group,U.S.
Dimensions:   Width: 21.60cm , Height: 2.20cm , Length: 28.00cm
Weight:   1.320kg
ISBN:  

9781466600959


ISBN 10:   1466600950
Pages:   387
Publication Date:   30 January 2012
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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