Sales Management: Analysis and Decision Making
Author:   Thomas N Ingram ,  Raymond W. LaForge (University of Louisville, USA) ,  Charles H. Schwepker, Jr. (University of Central Missouri, USA) ,  Michael R Williams
Publisher:   Taylor & Francis Inc
Edition:   8th New edition
ISBN:  

9780765626400


Pages:   424
Publication Date:   15 March 2012
Format:   Paperback
Availability:   Awaiting stock   Availability explained


Our Price $356.27 Quantity:  
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Sales Management: Analysis and Decision Making


Overview

Updated throughout with new vignettes, boxes, cases, and more, this classic text blends the most recent sales management research with real-life ""best practices"" of leading sales organizations. The text focuses on the importance of employing different sales strategies for different consumer groups, and on integrating corporate, business, marketing, and sales strategies. It equips students with a strong foundation in current trends and issues, and identifies the skill sets needed for the 21st century.

Full Product Details

Author:   Thomas N Ingram ,  Raymond W. LaForge (University of Louisville, USA) ,  Charles H. Schwepker, Jr. (University of Central Missouri, USA) ,  Michael R Williams
Publisher:   Taylor & Francis Inc
Imprint:   M.E. Sharpe
Edition:   8th New edition
Dimensions:   Width: 21.60cm , Height: 2.50cm , Length: 27.90cm
Weight:   1.043kg
ISBN:  

9780765626400


ISBN 10:   0765626403
Pages:   424
Publication Date:   15 March 2012
Audience:   College/higher education ,  General/trade ,  Tertiary & Higher Education ,  General
Format:   Paperback
Publisher's Status:   Out of Print
Availability:   Awaiting stock   Availability explained

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Latest Reading Guide

NOV RG 20252

 

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