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9781409439059

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Reviews

'Political marketing theory tends to offer universal models and truths. Helene Johansen challenges these, placing the party at the centre of discussion and arguing powerfully for a relational paradigm to reinvigorate democracy. This is an important work, one that should be absorbed by academics and practitioners to ensure political marketing serves and not subverts democracy.' Darren G. Lilleker, Bournemouth University, UK 'The author evokes particularly well the essence of political situations and their distinctiveness from the classic product - market situation that prevails in the marketing literature. Well written, lucid and insightful this book represents a subtle and sophisticated analysis and goes beyond the debates within the community of political marketing scholars to address some of the key issues faced by the life of democracy today.' Nicholas O'Shaughnessy, Queen Mary, University of London, UK 'This book is a timely addition to the political marketing literature. ... The book is essential reading for any political marketing student and provides an extensive critical review of the marketing literature and shows how it has been and should be applied to politics. Therefore it should also be recommended reading for students of politics and elections.' Democratization

'Political marketing theory tends to offer universal models and truths. Helene Johansen challenges these, placing the party at the centre of discussion and arguing powerfully for a relational paradigm to reinvigorate democracy. This is an important work, one that should be absorbed by academics and practitioners to ensure political marketing serves and not subverts democracy.' Darren G. Lilleker, Bournemouth University, UK 'The author evokes particularly well the essence of political situations and their distinctiveness from the classic product - market situation that prevails in the marketing literature. Well written, lucid and insightful this book represents a subtle and sophisticated analysis and goes beyond the debates within the community of political marketing scholars to address some of the key issues faced by the life of democracy today.' Nicholas O'Shaughnessy, Queen Mary, University of London, UK 'This book is a timely addition to the political marketing literature. ... The book is essential reading for any political marketing student and provides an extensive critical review of the marketing literature and shows how it has been and should be applied to politics. Therefore it should also be recommended reading for students of politics and elections.' Democratization

Author Information

Helene P.M. Johansen is Associate Professor of Strategic Communications in the Faculty of Media and Journalism at Volda University College, Norway.

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