Overview

If you want to earn your customer's interest, trust, and business, Richardson explains the need to STOP telling the customer about your product or service and START a true customer dialogue. This newly revised and updated edition shares critical skills every salesperson needs to build customer relationships and close more sales.

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9780071603829

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Author Information

Linda Richardson is the Founder and Chairwoman of Richardson, a global sales training business and is credited with the movement to Consultative Selling. Other innovations she has spearheaded in the sales training industry are: development of a comprehensive, integrated curriculum dedicated exclusively to sales, commitment to customization vs. generic training, and development of an interactive coaching-type training methodology.

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