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In age of modern technology environment the book Contemporary Marketing Management: Strategies and Practices covers... Read More >>
Small and medium-sized enterprises (SMEs) dominate the market in terms of sheer number of organizations. Introducing... Read More >>
This has created completely new breeds of marketing models, but major progress has also taken place in existing... Read More >>
Regardless of the industry they are in, small business owners need to attract new business. This book educates them... Read More >>
Presents a description of businesses, marketing professionals, and entrepreneurs - through cases, exercises, and... Read More >>
Provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation... Read More >>
Enhances students' knowledge of marketing management. This book helps to advance their skills in utilizing this... Read More >>
Providing a well-rounded perspective of international markets that encompasses history, geography, language, and... Read More >>
Heavy Hitter Sales Linguistics shows senior salespeople how to improve their sales success using nothing more than... Read More >>
Relevant case studies make the content easy to relate to. Complex concepts are broken down into easy-to-understand... Read More >>
Understanding the Professional Buyer is a practical guide for sales professionals. Providing insight into the behaviour... Read More >>
This book captures the best of the author's previous groundbreaking books on green marketing and takes the content... Read More >>
Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon... Read More >>