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Foreword by Ashton Kutcher What if you had an instruction manual for Social Media? Now you do. Engage is the ultimate... Read More >>
The marketing secrets that experts and top professionals use. Read More >>
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Following his ""New York Times"" bestseller, ""The Long Tail, Free"" is another look at the radical new way business... Read More >>
Sales force turnover can be disastrous to the financial health of an organization, whatever its size, whatever its... Read More >>
Gary Landreman, Author of Cracking the Code of Success brings you The Professional Sales Warrior Learn how to... Read More >>
How can organizations provide the right sales training to the right sales people at the right time? Thoroughly revised... Read More >>
This undergraduate new edition offers a concise introduction to the field that is presented in a lively student-oriented... Read More >>
Presents an overview for critical issues in marketing management. This book is suitable for instructors who assign... Read More >>
Trains readers on a specific, yet generic, step-by-step selling process that is universal in nature. This title... Read More >>
Takes instructors and students into the world of marketing through real-world applications. This textbook covers... Read More >>
This package includes the following components: 0132237555 / 9780132237550 Marketing Plan Handbook, The 0132237571... Read More >>
Learn how a one-man operation grew to become the largest wholesale grower of perennial garden plants in America.... Read More >>
Winning New Business by Richard Denny is the book for everyone who needs to know the skills of successful selling... Read More >>
* Marketing professionals need to be able to adapt new strategies in order to keep their companies relevant. Aaker... Read More >>
A collection of selected papers presented at the International Conference of Marketing and Management Sciences held... Read More >>
Focuses on how to make the marketing decisions that a manager must make in deciding what customers to focus on and... Read More >>