Strategic Market Management
Author:   David A. Aaker
Publisher:   John Wiley and Sons Ltd
Edition:   9th Revised edition
ISBN:  

9780470317242


Pages:   341
Publication Date:   03 February 2010
Format:   Paperback
Availability:   In Print   Availability explained
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Strategic Market Management


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Overview

Developing and implementing strategies today is very different than only a few decades ago; nearly all firms today operate in dynamic markets. Completely revised and updated, Aaker's best-selling book, Strategic Market Management , helps managers identify, implement, prioritize, and adapt market-driven business strategies that will enjoy sustainable advantage in dynamic markets that are increasingly complex and cluttered. The intent is to provide decision makers with concepts, methods, and procedures by which they can improve the quality of their strategic decision making and developing growth strategies.

Full Product Details

Author:   David A. Aaker
Publisher:   John Wiley and Sons Ltd
Imprint:   John Wiley & Sons Ltd
Edition:   9th Revised edition
Dimensions:   Width: 15.20cm , Height: 1.10cm , Length: 22.90cm
Weight:   0.390kg
ISBN:  

9780470317242


ISBN 10:   0470317248
Pages:   341
Publication Date:   03 February 2010
Audience:   College/higher education ,  Professional and scholarly ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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