Marketing
Author:   Peter Spalton
Publisher:   HarperCollins Publishers
Edition:   Unabridged edition
ISBN:  

9780007366941


Publication Date:   29 April 2010
Format:   Downloadable audio file
Availability:   In Print   Availability explained
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Marketing


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Overview

The marketing secrets that experts and top professionals use.Get results fast with this quick, easy guide to the fundamentals of MarketingIncludes how to:* Position your product for a target market* Build a brilliant marketing plan* Create stunning branded marketing materials* Use memorable publicity to build market interest* Take advantage of new technology

Full Product Details

Author:   Peter Spalton
Publisher:   HarperCollins Publishers
Imprint:   Collins
Edition:   Unabridged edition
ISBN:  

9780007366941


ISBN 10:   0007366949
Publication Date:   29 April 2010
Audience:   General/trade ,  General
Format:   Downloadable audio file
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Peter Spalton CMC works as a freelance marketing consultant for multinationals, private companies, family business and public bodies. He mentors chief executives and sales directors throughout the UK. He has also held senior marketing positions in ICL, Ericsson and Nokia.

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