Marketing And Management Sciences - Proceedings Of The International Conference On Icmms 2008
Author:   Damianos P Sakas (Univ Of Peloponnese, Greece) ,  Nikolaos Konstantopoulos (Univ Of Aegean, Greece) ,  Theodore E Simos (Univ Of Peloponnese, Greece)
Publisher:   Imperial College Press
ISBN:  

9781848165090


Pages:   640
Publication Date:   21 January 2010
Format:   Hardback
Availability:   In Print   Availability explained
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Marketing And Management Sciences - Proceedings Of The International Conference On Icmms 2008


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Overview

This book is a collection of selected papers presented at the International Conference of Marketing and Management Sciences held from 23 to 25 May 2008 in Athens, Greece. The papers focus on how globalization has had significant impact on companies, societies and individuals alike. They discuss the need for new strategies and practices that can help cope with changes that arise due to globalization. Written in a simple manner, this book will be of interest to academics studying and teaching marketing and management courses and to managers dealing with strategies to cope with changes due to globalization.

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Author:   Damianos P Sakas (Univ Of Peloponnese, Greece) ,  Nikolaos Konstantopoulos (Univ Of Aegean, Greece) ,  Theodore E Simos (Univ Of Peloponnese, Greece)
Publisher:   Imperial College Press
Imprint:   Imperial College Press
Dimensions:   Width: 15.70cm , Height: 3.80cm , Length: 22.90cm
Weight:   1.057kg
ISBN:  

9781848165090


ISBN 10:   1848165099
Pages:   640
Publication Date:   21 January 2010
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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