Sales & marketing management books

Providing a perspective of international markets that encompasses history, geography, language, and religion as...  Read More >>

Based on case studies of clients ranging from small nonprofits to giants like Coca-Cola and McDonald's, this book...  Read More >>

Explores how executives can effectively manage a complex and costly sales technology initiative in order to get...  Read More >>

The vastly increased level of competitive intensity faced by corporations and the increased costs of selling have...  Read More >>

The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an...  Read More >>

Over the last 10 years advances in the new field of neuromarketing have yielded a host of findings which defy common...  Read More >>

For anybody who wants to learn about high-impact, low-cost social network marketing that works, this Quick Start...  Read More >>

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Today thousands of marketing books exist ready to bombard you with buzz words and secrets to marketing success,...  Read More >>

Many facets of place branding, such as identities, image, promotion or sense of place, have been around for a long...  Read More >>

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Provides in-depth understanding about business-to-business (B2B) and organizational relationships. This title includes...  Read More >>

The classic guide to raising your bottom line with the right compensation strategy--fully revised and updatedSince...  Read More >>

Think you don't have time, money, or skills for marketing? Think again. This title can thrill you with how easy...  Read More >>

A contemporary discourse on how to operate in the rapidly changing environment of the marketplace. It provides the...  Read More >>

Provides a refreshing perspective on the correlation of advertising and public relations and the relationship among...  Read More >>

das Buch greift Aspekte des Web 2.0 auf und beleuchtet diese speziell aus Marketingperspektive. Kennzeichen des...  Read More >>

Everything you need to know to run a profitable Web design business from your home.  Read More >>

A successful marketing manager needs to be able to use different media channels to reach specific audiences, and...  Read More >>

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Video games have had a greater impact on our society than almost any other leisure activity. This title helps readers...  Read More >>

Bringing researchers, policymakers and business people up to date with the latest developments in the world of ecopreneurs,...  Read More >>

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Endorsed by The Chartered Institute of Marketing (CIM), this work includes a range of learning objectives, cases,...  Read More >>