Marketing Greatest Hits: A Masterclass in Modern Marketing Ideas

Author:   Kevin Duncan
Publisher:   Bloomsbury Publishing PLC
ISBN:  

9781408126394


Pages:   208
Publication Date:   01 September 2010
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Our Price $21.99 Quantity:  
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Marketing Greatest Hits: A Masterclass in Modern Marketing Ideas


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Full Product Details

Author:   Kevin Duncan
Publisher:   Bloomsbury Publishing PLC
Imprint:   A & C Black Publishers Ltd
Dimensions:   Width: 12.90cm , Height: 1.20cm , Length: 19.80cm
Weight:   0.206kg
ISBN:  

9781408126394


ISBN 10:   1408126397
Pages:   208
Publication Date:   01 September 2010
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

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Reviews

A very handy at-a-glance collection of summaries from the works of other business gurus. Rita Clifton, Chairman, Interbrand Reading these ultra-pithy summaries makes you wonder why all business books aren't one page long. Marie Petts, Management Development Manager, News International This is brilliant. It not only provides a view of content and a critique of the books but it also allows the reader to suggest they have read and understood them. I will be taking advantage of the opportunity and extensively! Jim Marshall, Director, Aegis For people who value their time and need to move forwards quickly, then I strongly recommend you read this. Mark Giffin, Head of Brand Strategy and Creative Development, Visa Europe


"""A very handy at-a-glance collection of summaries from the works of other business gurus."" * Rita Clifton, Chairman, Interbrand * ""Reading these ultra-pithy summaries makes you wonder why all business books aren't one page long."" * Marie Petts, Management Development Manager, News International * ""This is brilliant. It not only provides a view of content and a critique of the books but it also allows the reader to suggest they have read and understood them. I will be taking advantage of the opportunity and extensively!"" * Jim Marshall, Director, Aegis * ""For people who value their time and need to move forwards quickly, then I strongly recommend you read this."" * Mark Giffin, Head of Brand Strategy and Creative Development, Visa Europe *"


A very handy at-a-glance collection of summaries from the works of other business gurus. * Rita Clifton, Chairman, Interbrand * Reading these ultra-pithy summaries makes you wonder why all business books aren't one page long. * Marie Petts, Management Development Manager, News International * This is brilliant. It not only provides a view of content and a critique of the books but it also allows the reader to suggest they have read and understood them. I will be taking advantage of the opportunity and extensively! * Jim Marshall, Director, Aegis * For people who value their time and need to move forwards quickly, then I strongly recommend you read this. * Mark Giffin, Head of Brand Strategy and Creative Development, Visa Europe *


Author Information

Kevin Duncan is a marketing consultant and author. He has written five books, including Run Your Own Business and Small Business Survival (Hodder), and So What?, Start, and Tick Achieve (Capstone). They have been translated into a range of languages, including French, Polish, and Russian. He has worked with many high-profile clients in his consultancy, including BT, Ogilvy, Orange and Saatchi & Saatchi.

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