Overview

This book approaches the communication value of live experiences through events and meetings. It provides a refreshing and unique perspective on the correlation of advertising and public relations and the relationship among these three disciplines to increase the efficacy of a business message. The book gives a distinct perspective on the creative elements used to make these messages come alive like an effective print ad or public relations campaign through colour, food, music, entertainment and other components. There is an important focus on the importance of themes as connectors to tell the story and tips on how to develop that can be used from senior management to the aspiring event student.

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9780578041698

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Dianne Budion Devitt is a prominent figure in the event industry for over 25 years. She has orchestrated events of all types for corporate, social and non-profit audiences and has received and been nominated for numerous industry awards. She has been published in trade magazines and has worked for Massachusetts Institute of Technology and the Clinton Global Initiative. Dianne is a producer, consultant, speaker and professor at New York University teaching related subjects for nearly 20 years. Her mission is always the same: to deliver a message and bring people together.

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