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OverviewModern business is a blur of jargon with thousands of books all purporting to hold the key to relentless success. The working reality is often very different. This book distils and summarises all the best current thinking in business so that you can become an authority yourself - and quickly. As well as saving hundreds of hours of reading time, the reader is able to grasp ideas accurately, explain them authoritatively to colleagues and avoid being hoodwinked by those who claim to understand a concept when in fact they have got the wrong end of the stick. Books profiled include Nudge, Freakonomics, and Built to Last. Full Product DetailsAuthor: Kevin DuncanPublisher: Bloomsbury Publishing PLC Imprint: A & C Black Publishers Ltd Dimensions: Width: 12.90cm , Height: 1.20cm , Length: 19.80cm Weight: 0.206kg ISBN: 9781408126431ISBN 10: 1408126435 Pages: 208 Publication Date: 01 September 2010 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Out of Print Availability: In Print Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock. Table of ContentsReviewsHe does for business what Nike does for sport. Richard Hytner, Deputy Chairman, Saatchi & Saatchi Worldwide Being successful in business is not a matter of being clever-clever but plain-and-simple-smart. Kevin knows exactly how to do this. Mark Earls, Author of Herd A good cheat's guide to some books that we should probably have already read. And we've used some of the thinking already back in the office which is good. James Ashford, Brand Manager, Direct Line This stuff is brilliant. It has the power to enthuse and stimulate, keeping agencies and clients right on the ball with fresh thinking. Everyone should get involved. Alex Dunsdon, Business Director, M&C Saatchi As a dyslexic it's a lifesaver. I hate all those long boring books! Chris Moss, former Marketing Director, 118 118 and Orange Author InformationKevin Duncan is a marketing consultant and author. He has written five books, including Run Your Own Business and Small Business Survival (Hodder), and So What?, Start, and Tick Achieve (Capstone). They have been translated into a range of languages, including French, Polish, and Russian. He has worked with many high-profile clients in his consultancy, including BT, Ogilvy, Orange and Saatchi & Saatchi. Tab Content 6Author Website:Countries AvailableAll regions |