Sales & marketing management books

5440 books were found.

Marketing Management: A Strategic Decision-Making Approach

Marketing Management: A Strategic Decision-Making Approach...
Author: Mullins , Orville C. Walker ISBN: 9780073381169 Format: Paperback	$491.17
Presenting developments in Internet-based communication and distribution technology, this book offers real-world,... Read More >>

Strategic Marketing Planning

Strategic Marketing Planning
Author: Colin Gilligan (Emeritus Professor, University of Sheffield, UK) , Richard M S Wilson (Loughborough University UK) ISBN: 9780080912127 Format: Electronic book text	$131.87
Strategic Marketing Planning concentrates on the critical 'planning' aspects that are of vital importance to practitioners... Read More >>

Marketing Management: Fundamentals & Practices

Marketing Management: Fundamentals & Practices
Author: S. Kapur ISBN: 9788120417380 Format: Paperback	$41.18
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Marketing Management

Marketing Management
Author: Greg Marshall , Mark Johnston ISBN: 9780073529790 Format: Hardback	$560.47
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Building Routes to Customers: Proven Strategies for Profitable Growth

Building Routes to Customers: Proven Strategies for...
Author: Peter Raulerson , Jean-Claude Malraison ISBN: 9780387799506 Format: Hardback	$105.47
The Routes to Market approach for driving profitable growth is used by such companies as IBM, Microsoft, HP, Cisco,... Read More >>

Strategic Alliances and Marketing Partnerships: Gaining Competitive Advantage Through Collaboration and Partnering

Strategic Alliances and Marketing Partnerships: Gaining...
Author: Richard Gibbs , Andrew Humphries ISBN: 9780749454845 Format: Hardback	$103.47
Helps you to understand how partnerships function and how you can manage them more effectively and efficiently.... Read More >>

Building a Winning Sales Force: Powerful Strategies for Driving High Performance

Building a Winning Sales Force: Powerful Strategies...
Author: Andris A. Zoltners , Prabhakant K. Sinha ISBN: 9780814410400 Format: Hardback	$92.27
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More ProActive Sales Management: Avoid the Mistakes Even Great Sales Managers Make And Get Extraordinary Results

More ProActive Sales Management: Avoid the Mistakes...
Author: William J. Miller ISBN: 9780814410905 Format: Hardback	$57.95
Building on the concrete advice and practical, powerful strategies revealed in its predecessor, More ProActive Sales... Read More >>

Leveraging Marketing Innovation for Optimal Results:...
Author: Aspatore Books Staff ISBN: 9780314199027 Format: Paperback	$184.80
Leveraging Marketing Innovation for Optimal Results is an authoritative, insiders perspective on pioneering new... Read More >>

151 Quick Ideas to Motivate Your Sales Force

151 Quick Ideas to Motivate Your Sales Force
Author: Frank R. Horvath , Julie A. Vincent ISBN: 9781601630490 Format: Paperback	$34.29
Traditional ways of motivating a sales force have included money, incentives, contests and even turnover (regardless... Read More >>

52 Weeks of Sales Success: America's #1 Salesman Shows You How to Send Sales Soaring

52 Weeks of Sales Success: America's #1 Salesman Shows...
Author: Ralph R. Roberts ISBN: 9780470393505 Format: Paperback	$31.95
52 Weeks of Sales Success, Second Edition is a new update of Ralph Roberts' popular sales guide, first published... Read More >>

The Global Business Handbook: The Eight Dimensions of International Management

The Global Business Handbook: The Eight Dimensions of...
Author: Mark J. Hooper , David Newlands ISBN: 9780566087479 Format: Hardback	$204.00
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MSU Contributions to International Business and Innovation

MSU Contributions to International Business and Innovation...
Author: Tamer Cavusgil ISBN: 9781848554405 Format: Hardback	$266.95
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Data Mining for Design and Marketing

Data Mining for Design and Marketing
Author: Yukio Ohsawa , Katsutoshi Yada ISBN: 9781420070194 Format: Hardback	$420.00
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No Stress Tech Guide to ACT! 2009

No Stress Tech Guide to ACT! 2009
Author: Indera Murphy ISBN: 9781935208075 Format: Paperback	$116.03
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Meatball Sundae: How new marketing is transforming the business world (and how to thrive in it)

Meatball Sundae: How new marketing is transforming the...
Author: Seth Godin ISBN: 9780749929480 Format: Paperback	$26.99
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Ultimate Guide to Direct Selling: Simple Ideas to Increase Sales and Recruiting

Ultimate Guide to Direct Selling: Simple Ideas to Increase...
Author: Karen Phelps ISBN: 9781599320946 Format: Paperback	$36.93
Success in Direct Selling is Possible for You! All you need is a good system. Years of experience have helped... Read More >>

Sales Coaching: Making the Great Leap from Sales Manager to Sales Coach

Sales Coaching: Making the Great Leap from Sales Manager...
Author: Linda Richardson ISBN: 9780071603805 Format: Hardback	$62.95
Written exclusively for sales managers, this book offers a brief, concise primer with the fundamentals, nuances,... Read More >>

Digital Engagement: Internet Marketing That Captures...
Author: Leland HARDEN , Bob HEYMAN ISBN: 9780814410721 Format: Paperback	$37.99
In an age of overwhelming internet competition and rampant takeovers, this comprehensive guide offers critical insights... Read More >>

Selling in a Recession: 21 Tips and Strategies for Finding New Business in a Tough Economy, or Sales Prospecting Secrets, Sales Motivation, Negotiating Tips, & More to Increase Sales

Selling in a Recession: 21 Tips and Strategies for Finding...
Author: Matthew Aaron ISBN: 9780981708812 Format: Paperback	$26.27
Are you worried about the economy? Is the thought of brining in new business in this environment keeping you up... Read More >>

Managing Markets and Customers Revised Edition

Managing Markets and Customers Revised Edition
Author: Elearn ISBN: 9780080557397 Format: Paperback	$105.00
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Marketing Management for Nonprofit Organizations

Marketing Management for Nonprofit Organizations
Author: Adrian Sargeant (The Robert Hartsook Professor of Fundraising, Indiana University) ISBN: 9780199236152 Format: Paperback	$179.95
Marketing Management for Nonprofit Organizations provides a comprehensive overview of the theory behind nonprofit... Read More >>

The SAGE Handbook of International Marketing

The SAGE Handbook of International Marketing
Author: Masaaki Kotabe , Kristiaan Helsen ISBN: 9781412934282 Format: Hardback	$390.00
International marketing underwent fundamental changes in the last two decades - The Handbook of International Marketing... Read More >>

Reputation Management Revised Edition: Management Extra

Reputation Management Revised Edition: Management Extra...
Author: Elearn ISBN: 9780080915234 Format: Electronic book text	$126.59
Stuck for ideas, inspiration or just want to work differently? Management Extra brings all the best management thinking... Read More >>

Strategic Alliances and Marketing Partnerships: Gaining Competitive Advantage Through Collaboration and Partnering

Strategic Alliances and Marketing Partnerships: Gaining...
Author: Richard Gibbs , Andrew Humphries ISBN: 9780749456092 Format: Digital	$131.87
Helps you to understand how partnerships function and how you can manage them more effectively and efficiently.... Read More >>

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