Overview

Leveraging Marketing Innovation for Optimal Results is an authoritative, insiders perspective on pioneering new marketing strategies that directly impact the bottom line of the business. Featuring CMOs representing some of the top companies in the nation, this book provides best practices for exploring innovative solutions by encouraging original thought in the marketing department. Driven by the desire to distinguish your brand in a crowded marketplace, these authors offer tips for identifying new markets, harnessing the power of PR, and building a positive image. From using partnerships to expand your business to embracing social media to acquire a broader audience, these authors also outline how to find and utilize alternative channels to market new products. In these tough economic times, this book provides valuable insight for those looking to position marketing as an integral player in the companys road to success by doing more with less. Highlighting the importance of forging a fresh path rather than following the competition, these authors demonstrate how to plan an approach that makes the most of marketings imagination. The different niches presented and the breadth of perspectives represented enable readers to get inside some of the leading marketing minds of today, as these insiders offer up their thoughts around the keys to enabling innovative techniques throughout the marketing department and beyond.

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