Managing Markets and Customers Revised Edition
Author:   Elearn
Publisher:   Taylor & Francis Ltd
Edition:   Revised edition
ISBN:  

9780080557397


Pages:   132
Publication Date:   09 January 2009
Format:   Paperback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Managing Markets and Customers Revised Edition


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Author:   Elearn
Publisher:   Taylor & Francis Ltd
Imprint:   Pergamon Flexible Learning
Edition:   Revised edition
Weight:   0.498kg
ISBN:  

9780080557397


ISBN 10:   0080557392
Pages:   132
Publication Date:   09 January 2009
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

introduction A customer facing culture; Chapter 1 A framework for market orientation; Chapter 2 Customer value; Chapter 3 Positioning, branding and pricing; Chapter 4 Customer Challenge; Chapter 5 Competitive advantage;

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By Elearn, Elearn training company

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