Overview
Strategic Alliances and Marketing Partnerships will help you to understand how partnerships function and how you can manage them more effectively and efficiently. Based on solid research and dealing with key topics such as supply chain management, marketing channels and relationship management, it identifies the key factors that determine partnering excellence. Whatever the nature of the relationship - whether outsourcing, strategic alliances or co-manufacturing, there are eight distinctive relationship types identified by the authors to help managers optimize their business to business partnerships. With case studies from prominent, global organizations such as Walmart, Toyota, General Motors and Dell, Strategic Alliances and Marketing Partnerships will help you to understand the problems that affect partnering and how to make effective management decisions to improve both the relationship and productivity.
Full Product Details
Author: Richard Gibbs ,
Andrew Humphries
Publisher: Kogan Page Ltd
Imprint: Kogan Page Ltd
Dimensions:
Width: 15.60cm
, Height: 1.80cm
, Length: 23.40cm
Weight: 0.570kg
ISBN: 9780749454845
ISBN 10: 0749454849
Pages: 256
Publication Date: 03 February 2009
Audience:
College/higher education
,
Professional and scholarly
,
Tertiary & Higher Education
,
Professional & Vocational
Format: Hardback
Publisher's Status: Active
Availability: In Print
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Reviews
The authors have certainly done a sterling job - thorough, practical and scholarly, reflecting their own experience and credentials. The authors are to be congratulated on drawing attention to all the options and the loopholes to guard against in selecting collaborators. Engineering & Technology
The authors are to be congratulated on drawing attention to all the options and the loopholes to guard against in selecting collaborators. * Engineering & Technology * The authors have certainly done a sterling job - thorough, practical and scholarly, reflecting their own experience and credentials.
'the authors have certainly done a sterling job - thorough, practical and scholarly, reflecting their own experience and credentials.' 'the authors are to be congratulated on drawing attention to all the options and the loopholes to guard against in selecting collaborators.' engineering & technology 'the book highlights the importance of determining the best strategic fit as well as the importance of getting people to work together productively.' managing growth
The authors have certainly done a sterling job - thorough, practical and scholarly, reflecting their own experience and credentials. The authors are to be congratulated on drawing attention to all the options and the loopholes to guard against in selecting collaborators. Engineering & Technology
Author Information
Richard Gibbs is an expert in relationship marketing and has held senior positions in major companies including Xerox and Novell Inc. His PhD from University of Gloucestershire was followed by an MBA from Henley Management College, and he continues to research into how firms gain competitive advantage through marketing channels. Andrew Humphries is currently CEO of SCCI Ltd, a company that specialises in measuring commercial relationship performance. Following a career in UK Royal Air Force as Head of Defence Aviation Logistics, he gained a PhD from Cranfield School of Management and an MBA from the Open University.
