Sales & marketing management books

5440 books were found.

The First-time Sales Manager

The First-time Sales Manager
Author: Jeremy G. Thorn ISBN: 9781852526207 Format: Paperback	$38.79
Guides readers through the tricky transition from salesperson to sales manager, explaining what the new job involves,... Read More >>

Heritage Marketing Management

Heritage Marketing Management
Author: Fiona McLean ISBN: 9780415228978 Format: Paperback	$59.00
Read More >>

Reputation Management: Revised Edition

Reputation Management: Revised Edition
Author: Elearn ISBN: 9780080557427 Format: Paperback	$98.99
Read More >>

Heritage Marketing Management

Heritage Marketing Management
Author: Fiona McLean ISBN: 9780415228961 Format: Hardback	$168.00
Read More >>

Marketing Planning by Design: Systematic Planning for Successful Marketing Strategy

Marketing Planning by Design: Systematic Planning for...
Author: Ralf Strauss ISBN: 9780470721674 Format: Hardback	$184.80
Marketing is under immense pressure to perform: required to submit reports to management, judged by the sales department... Read More >>

Performance Measurement of New Product Development Teams: A Case of the High-Tech Sector

Performance Measurement of New Product Development Teams:...
Author: Erin Yu-Ching Lin , Magdy G. Abdel-Kader ISBN: 9780230573840 Format: Hardback	$264.00
Read More >>

Search Engine Marketing

Search Engine Marketing
Author: Andreas Ramos , Stephanie Cota ISBN: 9780071597333 Format: Paperback	$65.97
The definitive guide to search engine optimization (SEO), pay-per-click (PPC) advertising, and Web analytics Read More >>

Sales Management: Analysis and Decision Making

Sales Management: Analysis and Decision Making
Author: Thomas N Ingram , Raymond W. LaForge (University of Louisville, USA) ISBN: 9780765622594 Format: Paperback	$343.07
Focuses on the importance of employing different sales strategies for different consumer groups, as well as integrating... Read More >>

Strategic Advertising Management

Strategic Advertising Management
Author: Larry Percy , Richard Rosenbaum-Elliott ISBN: 9780199532575 Format: Paperback	$224.40
The third edition of Strategic Advertising Management offers a systematic look at advertising within a theoretical... Read More >>

Excellence in Sales: Optimising Customer and Sales Management

Excellence in Sales: Optimising Customer and Sales Management...
Author: Holger Dannenberg , Dirk Zupancic ISBN: 9783834910066 Format: Hardback	$145.17
Read More >>

Parlez-Vous Business

Parlez-Vous Business
Author: Janet E Spirer , Richard D Ruff ISBN: 9780975892305 Format: Paperback	$39.47
Read More >>

The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands

The Luxury Strategy: Break the Rules of Marketing to...
Author: Jean-Noël Kapferer , Vincent Bastien ISBN: 9780749454777 Format: Hardback	$131.87
The Luxury Strategy - Break the Rules of Marketing to Build Luxury Brands defines the nature of luxury products... Read More >>

Strategic Marketing Decision-Making within Japanese and South Korean Companies

Strategic Marketing Decision-Making within Japanese...
Author: Yang-Im Lee (Royal Holloway, University of London) , Peter Trim (Birkbeck College, University of London, UK) ISBN: 9781843344698 Format: Paperback	$207.00
Provides students and practising managers with an appreciation and an understanding of how managers in Japanese... Read More >>

Sales and Distribution Management: An Indian Perspective

Sales and Distribution Management: An Indian Perspective...
Author: Pingali Venugopal ISBN: 9788178298481 Format: Paperback	$79.07
Though India has become a lucrative market for various companies, the unique characteristics of its market throw... Read More >>

The Entrepreneur's Guide to Marketing

The Entrepreneur's Guide to Marketing
Author: Robert F. Everett ISBN: 9780313350481 Format: Hardback	$103.00
• Marketing skills require extensive training • Marketing requires a great deal of creativity These myths have... Read More >>

Marketing Communications

Marketing Communications
Author: M D Graham Hughes, MD (Technomark Consulting Services London UK) ISBN: 9780080501130 Format: Electronic book text	$79.07
Elsevier/Butterworth-Heinemanns 2005-2006 CIM Coursebook series offers you the complete package for exam success.... Read More >>

CIM Revision Cards: Marketing Management in Practice

CIM Revision Cards: Marketing Management in Practice...
Author: Professor John Williams (University of Cambridge) ISBN: 9780080501321 Format: Electronic book text	$36.83
Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information... Read More >>

Marketing and Selling Super Series

Marketing and Selling Super Series
Author: Institute of Leadership & Management (ILM) ISBN: 9780080496399 Format: Electronic book text	$100.19
With forty well structured and easy to follow topics to choose from, each workbook has a wide range of case studies,... Read More >>

Marketing Communications

Marketing Communications
Author: Gill Wood ISBN: 9780080501314 Format: Electronic book text	$31.55
Provides a concise and fundamental information to assist students in passing the CIM exams. Presented in a compact,... Read More >>

CIM Revision Cards: Marketing Research and Information 04/05

CIM Revision Cards: Marketing Research and Information...
Author: Marketing Knowledge ISBN: 9780080501413 Format: Electronic book text	$44.75
Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information... Read More >>

Marketing Environment

Marketing Environment
Author: Mike Oldroyd ISBN: 9780080501352 Format: Electronic book text	$39.47
Provides a concise and fundamental information to assist students in passing the CIM exams. Presented in a compact,... Read More >>

Strategic Marketing in Practice

Strategic Marketing in Practice
Author: Maggie Jones ISBN: 9780080501307 Format: Electronic book text	$39.47
Read More >>

Marketing Planning

Marketing Planning
Author: Karen Beamish ISBN: 9780080501376 Format: Electronic book text	$31.55
Offers what you need to study for your CIM qualification. This work presents a range of learning objectives, cases,... Read More >>

Managing Marketing Performance

Managing Marketing Performance
Author: Mike Willoughby ISBN: 9780080501284 Format: Electronic book text	$34.19
Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information... Read More >>

Marketing Graffiti: The View from the Street

Marketing Graffiti: The View from the Street
Author: Professor Michael Saren (University of Strathclyde UK) ISBN: 9780080468563 Format: Electronic book text	$110.75
Rejecting the managerially-driven structures normally imposed on the subject, Saren explains marketing from the... Read More >>

Page 187 of 218 ... 182 183 184 185 186 187 188 189 190 191 ...

Latest Reading Guide

Shopping Cart

Your cart is empty

Mailing List

Sign up now