Sales & marketing management books

5440 books were found.

Strategic Marketing Management: Planning, Implementation and Control

Strategic Marketing Management: Planning, Implementation...
Author: Richard M S Wilson (Loughborough University UK) ISBN: 9780080468570 Format: Electronic book text	$160.91
This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step-... Read More >>

Influencer Marketing: Who Really Influences Your Customers?

Influencer Marketing: Who Really Influences Your Customers?...
Author: Duncan Brown (University of Natal, Durban) ISBN: 9780080557700 Format: Electronic book text	$113.39
Influencer Marketing is the most important new approach to marketing in a decade for those professionals trying... Read More >>

Marketing Through Search Optimization: How People Search and How to Be Found on the Web

Marketing Through Search Optimization: How People Search...
Author: Alex Michael ISBN: 9780080556673 Format: Electronic book text	$97.55
Guides readers through proven techniques for achieving and measuring success in search engine marketing, along with... Read More >>

Connected Marketing: The Viral, Buzz and Word of Mouth Revolution

Connected Marketing: The Viral, Buzz and Word of Mouth...
Author: Justin Kirby ISBN: 9780080476797 Format: Electronic book text	$129.23
Talks about the state of the art in viral, buzz and word-of-mouth marketing. This work shows how businesses can... Read More >>

How to Succeed at Retail

How to Succeed at Retail
Author: Keith Lincoln , Lars Thomassen ISBN: 9781283345675 Format: Undefined	$184.67
How to Succeed at Retail examines - through 25 winning international case studies, from Apple to Zara - how the... Read More >>

The New Language of Marketing 2.0: How to Use ANGELS to Energize Your Market

The New Language of Marketing 2.0: How to Use ANGELS...
Author: Sandy Carter ISBN: 9780137142491 Format: Paperback	$79.17
"""Marketing has entered a new era of rapid advance. Those unwilling to experiment with new combinations of traditional... Read More >>

The Nature of Marketing: Marketing to the Swarm as well as the Herd

The Nature of Marketing: Marketing to the Swarm as well...
Author: C. Brymer ISBN: 9780230203365 Format: Hardback	$118.80
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Pricing for Profit

Pricing for Profit
Author: Dale Furtwengler ISBN: 9781282386785 Format: Electronic book text	$65.87
Few businesses are compensated well for the value they provide. Read More >>

Pricing Perspectives: Marketing and Management Implications of New Theories and Applications

Pricing Perspectives: Marketing and Management Implications...
Author: S. Rothenberger , Florian Siems ISBN: 9780230207226 Format: Hardback	$250.80
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Maximizing Your Marketing Efforts: Leading CMOs on Overcoming...
Author: Aspatore Books Staff ISBN: 9780314194947 Format: Paperback	$184.80
Maximizing Your Marketing Efforts is an authoritative, insiders perspective on ensuring optimal efficiency for your... Read More >>

Trust and New Technologies: Marketing and Management on the Internet and Mobile Media

Trust and New Technologies: Marketing and Management...
Author: Teemu Kautonen , Heikki Karjaluoto ISBN: 9781847205681 Format: Hardback	$302.25
Trust and New Technologies presents versatile new research that illustrates the different roles that trust plays... Read More >>

European Retail Research: 2008 | Volume 22

European Retail Research: 2008 \| Volume 22
Author: Bernhard Swoboda , Dirk Morschett ISBN: 9783834910844 Format: Paperback	$209.59
Fifteen years after its commercial launching, the Internet has become the second most imp- tant distribution channel... Read More >>

Value-based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value

Value-based Marketing: Marketing Strategies for Corporate...
Author: Peter Doyle (Warwick Business School) ISBN: 9780470773147 Format: Hardback	$78.95
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Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth

Breakthrough Marketing Plans: How to Stop Wasting Time...
Author: Tim Calkins ISBN: 9780230607569 Format: Hardback	$237.60
Breakthrough Marketing Plans shows how to create simpler and more powerful marketing plans in an age of increasing... Read More >>

Power Referrals: The Ambassador Method for Empowering Others to Promote Your Business and Do the Selling for You

Power Referrals: The Ambassador Method for Empowering...
Author: Andrea Sittig-Rolf ISBN: 9780071597685 Format: Paperback	$50.03
Create an army of ambassadors who take referral marketing to the next level Read More >>

Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth

Breakthrough Marketing Plans: How to Stop Wasting Time...
Author: Tim Calkins ISBN: 9780230607576 Format: Paperback	$66.00
Breakthrough Marketing Plans shows how to create simpler and more powerful marketing plans in an age of increasing... Read More >>

"""Harvard Business Review"" on Pricing"

"""Harvard Business Review"" on Pricing"
Author: Harvard Business School Press ISBN: 9781422146583 Format: Paperback	$58.08
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The Cool Factor: Building Your Brand’s Image through...
Author: Del Breckenfeld ISBN: 9780470371961 Format: Hardback	$65.87
What is cool? Who knows. But there is one thing every marketer does know- nothing increases sales like cool does.... Read More >>

Marketing Management

Marketing Management
Author: J. Paul Peter , James H. Donnelly, Jr. ISBN: 9780073381138 Format: Hardback	$532.62
Providing an overview for critical issues in marketing management, this text includes chapters that analyze the... Read More >>

Closing the Whales: The Anatomy of Major Deals -- A Proven Process for Complex, High Tech Sales Campaigns

Closing the Whales: The Anatomy of Major Deals -- A...
Author: Bud Suse ISBN: 9781934937303 Format: Paperback	$42.11
Landing a large, complex opportunity can be challenging for any business - Closing the Whales demystifies the... Read More >>

On Selling Management

On Selling Management
Author: Ulrich Herter , Spider Lockhart ISBN: 9780615246932 Format: Paperback	$66.00
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Market-Led Strategic Change

Market-Led Strategic Change
Author: Nigel F Piercy (Consultant and Management Writer UK) ISBN: 9780080949475 Format: Electronic book text	$160.91
The fourth edition of the best seller, Market-Led Strategic Change, confronts the real issues companies face in... Read More >>

Selling to Zebras: How to Close 90% of the Business You Pursue Faster, More Easily, & More Profitably

Selling to Zebras: How to Close 90% of the Business...
Author: Jeff Koser , Chad Koser ISBN: 9781929774579 Format: Hardback	$52.67
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Retail Marketing

Retail Marketing
Author: Dale Miller ISBN: 9780734610584 Format: Paperback	$131.87
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User Satisfaction with Personalised Internet Applications

User Satisfaction with Personalised Internet Applications...
Author: Wirtschaftsuniversität Wien , Ulrike Bauernfeind ISBN: 9783631577707 Format: Paperback	$105.83
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