Retail Marketing
Author:   Dale Miller
Publisher:   Tilde Publishing
Edition:   New edition
ISBN:  

9780734610584


Pages:   318
Publication Date:   30 September 2008
Format:   Paperback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Retail Marketing


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Full Product Details

Author:   Dale Miller
Publisher:   Tilde Publishing
Imprint:   Tilde University Press
Edition:   New edition
Dimensions:   Width: 18.30cm , Height: 1.80cm , Length: 24.40cm
Weight:   0.595kg
ISBN:  

9780734610584


ISBN 10:   0734610580
Pages:   318
Publication Date:   30 September 2008
Audience:   Professional and scholarly ,  Professional and scholarly ,  Professional & Vocational ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   No Longer Our Product
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Part A - The Context of Retailing, Ch1 - An introduction to retailing, Ch 2 - Retail strategy, branding and innovation, Ch 3 - Market sensing and understanding, Part B - Designing the Retail Mix, Ch 4 - Merchandising, Ch 5 - Store design, Ch 6 - Location, Ch 7 - Retail promotion, Ch 8 - Retail pricing, Ch 9 - Retail selling and customer service, Part C - Implementation, Ch 10 - Retail operations, performance management and support systems, Part D - Retail Opportunities and Challenges, Ch 11 - Retail innovation and sustainable retailing

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Author Information

Dr Dale Miller PhD Newcastle, MBA South Australia, B App Sc (OccThy) LaTrobe is one of Australia’s leading retailing academics, particularly in retail innovation and branding, retail history and archival research. She lectures in retail branding and innovation, retail marketing, shopping mall marketing and management, e-retailing, and marketing channels and retail supply chains in the Department of Marketing, Griffith University in Queensland. Her research focuses on retail and distribution innovation and branding, cross-cultural retailing, branding communities and retail business history, and has been published in various international scholarly journals. Dale has authored and co-authored books, book chapters and case studies.

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