Overview

Trust and New Technologies presents versatile new research that illustrates the different roles that trust plays in the marketing and management of new technologies.The authors provide a comprehensive and much needed overview of the current state of conceptual and empirical research in the topical area of trust and new technologies. Comprising of sixteen chapters, the book is divided thematically into three sections: consumer trust in online environments trust and mobile media new technologies and trust within and between organizations. This enlightening book will be of great interest to scholars, practitioners and research students focusing on the applications of new technologies in marketing and management. Trust researchers across business disciplines and the social sciences will also find this timely and unique book a constructive resource.

Full Product Details

Author:   Teemu Kautonen ,  Heikki Karjaluoto
Publisher:   Edward Elgar Publishing Ltd
Imprint:   Edward Elgar Publishing Ltd
Dimensions:   Width: 15.60cm , Height: 2.30cm , Length: 23.40cm
Weight:   0.614kg
ISBN:  

9781847205681

ISBN 10:   1847205682
Pages:   328
Publication Date:   31 October 2008
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   To order  
Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us.

Table of Contents

Contents: Preface PART I: CONSUMER TRUST IN ONLINE ENVIRONMENTS 1. Consumer Trust in Electronic Commerce: Conceptualization and Classification of Trust Building Measures Sonja Grabner-Kräuter and Ewald A. Kaluscha 2. The Importance of Brand Trust Online Hanna-Kaisa Ellonen, Marianne Horppu, Kirsimarja Blomqvist and Olli Kuivalainen 3. Trusting the Consumer Avatar: An Examination of Trust and Risk Factors in Electronic and Virtual Retailing Michael Bourlakis, Savvas Papagiannidis and Helen Fox 4. Grey Market e-Shopping and Trust Building Practices in China Ronan de Kervenoael and Selcen Ozturkcan 5. Effect of Gender on Trust in Online Banking: A Cross-national Comparison Marke Kivijärvi, Tommi Laukkanen and Pedro Cruz 6. Online Auctions: A Review of Literature on Types of Fraud and Trust Building Fahri Unsal and G. Scott Erickson 7. Consumers’ Views on Trust, Risk, Privacy and Security in e-Commerce: A Qualitative Analysis Kyösti Pennanen, Minna-Kristiina Paakki and Taina Kaapu PART II: TRUST AND MOBILE MEDIA 8. The Mediating Effects of Privacy and Preference Management on Trust and Consumer Participation in a Mobile Marketing Initiative: A Proposed Conceptual Model Michael Becker and Michael Hanley 9. Assessing the Effects of Trust on Mobile Advertising Campaigns: The Japanese Case Shintaro Okazaki 10. Sources of Trust in Permission-based Mobile Marketing: A Cross-country Comparison Heikki Karjaluoto, Chanaka Jayawardhena, Andreas Kuckertz and Teemu Kautonen 11. Interpersonal Trust and Mobile Communication: A Social Network Approach Tom Erik Julsrud and John W. Bakke PART III: NEW TECHNOLOGIES AND TRUST WITHIN AND BETWEEN ORGANIZATIONS 12. Who is on the Other Side of the Screen? The Role of Trust in Virtual Teams David W. Birchall, Genoveffa Giambona and John Gill 13. Developing Pre-relational Trust in Technology Service Providers Malliga Marimuthu and Alison M. Dean 14. Reengineering Trust in Global Information Systems Semir Daskapan and Ana Cristina Costa 15. Knowledge Management and Trust G. Scott Erickson and Helen N. Rothberg 16. The Role of Uncertainty and Trust in the Marketing of New Technologies Dietmar Roessl, Matthias Fink and Sascha Kraus Index

Reviews

'Trust and New Technologies is an enlightening collection of research papers on trust. The book should be of interest to scholars, practitioners and researchers focusing on the applications of new technologies in marketing and business management. Since trust also is a key concept in information behaviour studies, researchers interested in this field will also find this book a useful resource.' -- Madely du Preez, Personnel Review 'For scholars interested in how social concepts such as trust impact on new technologies, this is undoubtedly a valuable contribution.' -- Ian Grant, Telecommunications Policy '... the editors have managed to provide a comprehensive overview of current conceptual and empirical research on trust-related issues from multiple perspectives... Trust and New Technologies is an enlightening collection of research papers on trust. The book should be of interest to scholars, practitioners and researchers focusing on the applications of new technologies in marketing and business management. Since trust also is a key concept in information behaviour studies, researchers interested in this field will also find this book a useful resource.' -- Madely du Perez, Australian Library Journal 'This book is a timely collection of research papers on one of the most critical subjects on the internet. It explores a wide range of trust related issues from multiple perspectives, and by researchers from around Europe and America. The papers address the different roles that trust plays in consumer marketing in online environments, in mobile media, and in organizational relations. The issues highlighted are relevant to both academics and practitioners.' -- Feng Li, University of Newcastle upon Tyne, UK

'This book is a timely collection of research papers on one of the most critical subjects on the internet. It explores a wide range of trust related issues from multiple perspectives, and by researchers from around Europe and America. The papers address the different roles that trust plays in consumer marketing in online environments, in mobile media, and in organizational relations. The issues highlighted are relevant to both academics and practitioners.'- Feng Li, University of Newcastle upon Tyne, UK

Author Information

Edited by Teemu Kautonen, Associate Professor, Aalto University and Heikki Karjaluoto, Professor, Faculty of Information Technology, University of Jyväskylä, Finland

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