Sales & marketing management books

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The essential handbook for anyone looking to get involved with the network marketing industry.  Read More >>

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Presents a history of qualitative methods in marketing. This book discusses practice in: research paradigms such...  Read More >>

This exciting and comprehensive new textbook deals with all aspects of integrated marketing communication from a...  Read More >>

Key Account Management is a highly practical book with a unique yet simple planning methodology for identifying,...  Read More >>

Develops a framework to portray sales managers' activities as three interrelated, sequential processes, each of...  Read More >>

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This is a book that goes beyond the academic look at sales management and delves deeply into real-world leadership....  Read More >>

This is a book that goes beyond the academic look at sales management and delves deeply into real-world leadership....  Read More >>

Google is not only the search engine of choice for millions of users, it is a powerful tool for savvy businesspeople...  Read More >>

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The very best business isnOCOt born out of hunches, macho tactical skirmishing or simply OCybeing busyOCO, but is...  Read More >>

In this practical, enlightening guide, master salesman John Klymshyn reveals how you can be assertive and effective...  Read More >>

Includes marketing ideas and techniques that helps pharmacists to build their practices, develop innovative services,...  Read More >>

Offers an overview for critical issues in marketing management. This book is suitable for instructors who assign...  Read More >>

Presents a framework for the successful operation of selling and sales management. This book is composed of eight...  Read More >>

This book looks at various methods for recruiting salespeople, from the traditional to the radical, and shows you...  Read More >>

Contains chapters such as Initial Considerations for Entering a Fund Raising Campaign; Working as a Successful Planned...  Read More >>

Peaker, a veteran business-to-business sales coordinator and sales volume consultant, provides a complete and highly...  Read More >>

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Presents 50 fun, creative, and cost-effective fundraising strategies from schools across the country and includes...  Read More >>

Problems in Marketing  Read More >>

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