Overview

Google is not only the search engine of choice for millions of users, it is an immensely powerful tool for savvy businesspeople who know how to use its advanced features. Go Google is a comprehensive guide to everything readers need to know about Google’s myriad applications, including Google Apps, Google Docs and Spreadsheets, Google SMS, Google Base, and other services that will help businesses get organized -- and get noticed. Companies will learn how to get their message heard and take their marketing to a new level by: Creating and strengthening their business websites with Google Page Creator, Google Analytics and Google Checkout.Improving communication with clients and co-workers using Google Talk, Google SMS and Google Groups.Marketing themselves to prospective customers using Google AdWords, AdSense and Google directory placement.Improving their visibility by creating business blogs with Blogger. Complete with information on research tools like Google Local, Google News, and Google Alerts, this is the ultimate guide for businesses of every size.

Full Product Details

Author:   Greg Holden
Publisher:   Amacom
Imprint:   Amacom
Dimensions:   Width: 7.40cm , Height: 1.10cm , Length: 9.30cm
Weight:   0.001kg
ISBN:  

9780814480595

ISBN 10:   0814480594
Pages:   320
Publication Date:   16 February 2008
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Out of stock  
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

Table of Contents

Contents P A R T I : Getting Ready to Go Google Chapter 1 Learning from Google: A 21st-Century Model for Success Chapter 2 Searching and Finding: Getting Started with Google Chapter 3 Goals for Google-izing Your Business P A R T I I : Using Google to Search and Be Found Chapter 4 Improving Google Search Results Chapter 5 Improving Your Visibility with AdWords P A R T I I I : Putting Google to Work for You: Google Apps Chapter 6 Collaborating with Google Apps Chapter 7 Working with Docs and Spreadsheets Chapter 8 Working with Google Calendar Chapter 9 Gmail for Your Office Chapter 10 Google Talk Chapter 11 Publishing With Google Page Creator Chapter 12 Boosting Your Bottom Line with AdSense P A R T I V : Communications and Sales Tools Chapter 13 Blogging to Improve Marketing and Customer Relations Chapter 14 Gathering Business Data: News, Gadgets, and More Chapter 15 Buying and Selling on Google Base Chapter 16 Improving Catalog Sales Chapter 17 Improving Web Site Performance with Google Analytics Chapter 18 Organizing Your Business Files Chapter 19 Organizing Your Images with Picasa Chapter 20 Moving Forward: Google Apps Premium, Pack, and More Appendix A Appendix B Appendix C Index

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