Sales & marketing management books

5440 books were found.

Branding Only Works on Cattle

Branding Only Works on Cattle
Author: Jonathan Salem Baskin ISBN: 9780446178013 Format: Hardback	$71.25
A marketing maverick provides prescriptive advice on how to thrive in a worldwhere pretty pictures and funny tag... Read More >>

Strategic Communications for Nonprofits: A Step-by-Step Guide to Working with the Media

Strategic Communications for Nonprofits: A Step-by-Step...
Author: Kathy Bonk (CCMC) , Emily Tynes (CCMC) ISBN: 9780470181546 Format: Paperback	$65.95
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The Development of Marketing Management: The Case of the USA c. 1910-1940

The Development of Marketing Management: The Case of...
Author: Kazuo Usui ISBN: 9780754606062 Format: Hardback	$303.47
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Sell Something Everyday

Sell Something Everyday
Author: Carl Henry ISBN: 9780981791517 Format: Paperback	$34.19
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Conversational Capital: How to Create Stuff People Love to Talk About

Conversational Capital: How to Create Stuff People Love...
Author: Bertrand Cesvet , Tony Babinski ISBN: 9780137145508 Format: Hardback	$60.69
"In ""Conversational Capital,"" readers can discover how positive word-of-mouth drives value and reduces the cost... Read More >>

Engaging the Hearts and Minds of All Your Employees: How to Ignite Passionate Performance for Better Business Results

Engaging the Hearts and Minds of All Your Employees:...
Author: Lee Colan ISBN: 9780071602150 Format: Hardback	$65.87
Ramp up performance company-wide with a fully-engaged workforce Read More >>

Let's Get Real or Let's Not Play: The Demise of Dysfunctional Selling and the Advent of Helping Clients Succeed

Let's Get Real or Let's Not Play: The Demise of Dysfunctional...
Author: Randy Illig , Mahan Khalsa ISBN: 9781596592063 Format: Audio	$79.15
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Handbook of Marketing Decision Models

Handbook of Marketing Decision Models
Author: Berend Wierenga ISBN: 9780387782126 Format: Hardback	$498.96
This has created completely new breeds of marketing models, but major progress has also taken place in existing... Read More >>

Innovating for Sustainability: Green Entrepreneurship in Personal Mobility

Innovating for Sustainability: Green Entrepreneurship...
Author: Luca Berchicci (Erasmus University, Rotterdam) ISBN: 9780415454643 Format: Hardback	$315.00
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CIM Coursebook Assessing the Marketing Environment

CIM Coursebook Assessing the Marketing Environment
Author: Diana Luck ISBN: 9780080943497 Format: Electronic book text	$94.91
A companion to the CIM professional marketing qualifications that includes study materials to be endorsed by The... Read More >>

BrandDigital: Simple Ways Top Brands Succeed in the Digital World

BrandDigital: Simple Ways Top Brands Succeed in the...
Author: Allen P. Adamson ISBN: 9780230606043 Format: Hardback	$65.87
This book offers a comprehensive assessment of the future marketing landscape, including discussion of how global... Read More >>

Framework for Marketing Management: Integrated PharmaSim Simulation Experience

Framework for Marketing Management: Integrated PharmaSim...
Author: Philip Kotler , Kevin Lane Keller ISBN: 9780136083443 Format: Paperback	$381.93
For graduate and undergraduate marketing management courses. Framework for Marketing Management is a concise adaptation... Read More >>

The Ashgate Research Companion to Corporate Social Responsibility

The Ashgate Research Companion to Corporate Social Responsibility...
Author: Nicholas Capaldi , David Crowther ISBN: 9780754647775 Format: Hardback	$305.00
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CIM Coursebook Marketing Essentials

CIM Coursebook Marketing Essentials
Author: MR Jim Blythe (Westminster University UK) ISBN: 9780080949468 Format: Electronic book text	$94.91
OCyButterworth-HeinemannOCOs CIM Coursebooks have been designed to match the syllabus and learning outcomes of our... Read More >>

CIM Coursebook 08/09 Marketing Management in Practice

CIM Coursebook 08/09 Marketing Management in Practice...
Author: John Curtis Tony Williams , Tony Curtis (University of Plymouth Business School) ISBN: 9780080943473 Format: Electronic book text	$116.03
OCyButterworth-HeinemannOCOs CIM Coursebooks have been designed to match the syllabus and learning outcomes of our... Read More >>

CIM Coursebook 08/09 Introductory Certificate in Marketing

CIM Coursebook 08/09 Introductory Certificate in Marketing...
Author: Neil Botten , Professor Emeritus David Harris (Emeritus Professor in Residence and Co-Director Human Rights Law Centre University of Nottingham) ISBN: 9780080949635 Format: Electronic book text	$94.91
OCyButterworth-HeinemannOCOs CIM Coursebooks have been designed to match the syllabus and learning outcomes of our... Read More >>

The Marketing Director's Handbook: The Definitive Guide to Superior Marketing for Business and Boardroom Success

The Marketing Director's Handbook: The Definitive Guide...
Author: Tim Arnold , Guy Tomlinson ISBN: 9780955886003 Format: Hardback	$129.35
A unique and practical guide for those who manage or aspire to manage a marketing function at board level. Contains... Read More >>

Stakeholder Marketing

Stakeholder Marketing
Author: David Harris , Neil Botten ISBN: 9780750689663 Format: Paperback	$94.91
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Managing Marketing Performance

Managing Marketing Performance
Author: Helen Meek , Richard Meek ISBN: 9780750689687 Format: Paperback	$110.75
Offers companions to the Chartered Institute of Marketing (CIM) professional marketing qualifications. This title... Read More >>

Marketing Communications Industry: Entrepreneurial Case Studies

Marketing Communications Industry: Entrepreneurial Case...
Author: Gautam Raj Jain , Raunica Ahluwalia ISBN: 9788178298689 Format: Paperback	$79.07
Marketing Communications Industry (MCI) is considered to be critical to the Indian economy as it provides advantages... Read More >>

Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research

Questionnaire Design: How to Plan, Structure and Write...
Author: Ian Brace ISBN: 9780749450281 Format: Paperback	$105.47
Questionnaire Design covers everything you need to know about constructing the perfect questionnaire for your business.... Read More >>

The Sales Training Book: A Hands-On Guide for Managers and Their Salespeople

The Sales Training Book: A Hands-On Guide for Managers...
Author: Gerhard Gschwandtner ISBN: 9781600375088 Format: Hardback	$256.08
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Mastering Technical Sales: The Sales Engineer's Handbook

Mastering Technical Sales: The Sales Engineer's Handbook...
Author: John Care, B.S , Aron Bohlig ISBN: 9781596933392 Format: Hardback	$224.40
Newly revised and expanded, this handbook offers invaluable insights and tips for every stage of the selling process.... Read More >>

Marketing auf den Punkt gebracht

Marketing auf den Punkt gebracht
Author: Andreas Preißner ISBN: 9783486584608 Format: Paperback	$81.84
Eine Einführung in das Marketing - leicht verständlich und ohne unnötige Details - bietet dieses Buch. Es bietet... Read More >>

CIM Coursebook 08/09 Marketing Planning

CIM Coursebook 08/09 Marketing Planning
Author: Karen Beamish , Ruth Ashford ISBN: 9780750689861 Format: Paperback	$110.75
Helps students understand the complexities of marketing. Reviewed and approved by The Chartered Institute of Marketing... Read More >>

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