The Development of Marketing Management: The Case of the USA c. 1910-1940
Author:   Kazuo Usui
Publisher:   Taylor & Francis Ltd
ISBN:  

9780754606062


Pages:   180
Publication Date:   19 September 2008
Format:   Hardback
Availability:   Awaiting stock   Availability explained


Our Price $303.47 Quantity:  
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The Development of Marketing Management: The Case of the USA c. 1910-1940


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Author:   Kazuo Usui
Publisher:   Taylor & Francis Ltd
Imprint:   Ashgate Publishing Limited
ISBN:  

9780754606062


ISBN 10:   0754606066
Pages:   180
Publication Date:   19 September 2008
Audience:   Adult education ,  Professional and scholarly ,  Further / Higher Education ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Out of Print
Availability:   Awaiting stock   Availability explained

Table of Contents

Series editor's preface; Introduction; An archetype of marketing management: Butler's ideas and their background; Scientific management and sales management: the McDonaldisation of sales activities; Scientific management and marketing management: 'science in business' for marketing; 'Merchandising' as a missing concept in the history of marketing management thought; The redesign movement and development of product policy: a meeting of marketers and industrial designers; Development of the idea of channel selection and distribution structure between the 2 World wars; Concluding remarks; References; Index.

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Author Information

Kazuo Usui is a Professor in the Faculty of Economics, Saitama University, Japan.

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