Innovating for Sustainability: Green Entrepreneurship in Personal Mobility
Author:   Luca Berchicci (Erasmus University, Rotterdam)
Publisher:   Taylor & Francis Ltd
Volume:   v. 11
ISBN:  

9780415454643


Pages:   244
Publication Date:   03 September 2008
Format:   Hardback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Our Price $315.00 Quantity:  
Add to Cart

Share |

Innovating for Sustainability: Green Entrepreneurship in Personal Mobility


Add your own review!

Overview

Full Product Details

Author:   Luca Berchicci (Erasmus University, Rotterdam)
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Volume:   v. 11
Dimensions:   Width: 15.60cm , Height: 1.80cm , Length: 23.40cm
Weight:   0.630kg
ISBN:  

9780415454643


ISBN 10:   0415454646
Pages:   244
Publication Date:   03 September 2008
Audience:   College/higher education ,  Tertiary & Higher Education ,  Undergraduate
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

1. Introduction 2. Product Innovation 3 Organizing for Innovation: How do Firms Innovate? 4 Environmental Product Innovation 5 Theory-Based Conceptual Model and Research Methodology 6 Description of the Mitka and the Mango Cases 7 Analysis of the Mitka and the Mango Cases 8 Discussions, Conclusions and Recommendations References Appendix I Characteristics of the Pre-Selected Cases Appendix II: Source of Data

Reviews

'This book makes an important contribution to knowledge at a time when the importance of the environmental performance of new product and service systems is becoming increasingly apparent. Berchicci provides a theoretically informed synthesis of the disparate bodies of knowledge that, together, offer critical new insights on the role of environmental ambitions and innovation in new product development.' Bradley D. Parrish (University of Leeds, UK)


Author Information

Erasmus University, Rotterdam

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions
Latest Reading Guide

MRG2025CC

 

Shopping Cart
Your cart is empty
 Shopping cart
Mailing List

 

Sign up now