Overview

If you need to conduct market research for your company, a good questionnaire is a vital tool. Questionnaire Design covers anything and everything you need to know about constructing the perfect questionnaire for your business. Taking you through every step of the process, and encouraging you to really think about what you are asking, and what data you want to find out, Questionnaire Design is an essential guide for marketers everywhere. Whether you are a student of marketing, have market research skills that need updating, or simply want a handbook to refer to as the need arises, Questionnaire Design is the book for you. Now fully updated to include vital information about online questionnaires and interviews, their problems and potential, this book will be a useful addition to the bookshelf of every market research practitioner.

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9780749450281

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a craftsman's handbook on the inside art of drafting a questionnaire. www.getabstract.com effectively illustrates the importance of the questionnaire as a decision-making tool... a useful reference for those in the market research industry and a comprehensive introduction for those interested in mastering the intricacies of questionnaire development. this highly informative volume would also serve as a valuable companion for advanced undergraduate and graduate students alike. choice magazine provides students and practitioners of market research with general rules and principles to be used in creating a questionnaire. journal of economic literature

Author Information

Ian Brace is Research Director at TNS UK. He has been a market researcher for over 30 years, during which time he worked for MAS Survey Research, NOP, Esso Petroleum, BJM Research and NFO WorldGroup. Ian is a Visiting Fellow in market research at Bristol Business School, and currently vice chairman of the council of the Market Research Society and deputy chair of the MRS Professional Standards Committee. He is also co-author of An Introduction to Market and Social Research , published by Kogan Page.

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