Stakeholder Marketing
Author:   David Harris ,  Neil Botten ,  Julia McColl ,  Michelle Gledhill
Publisher:   Taylor & Francis Ltd
ISBN:  

9780750689663


Pages:   240
Publication Date:   12 August 2008
Format:   Paperback
Availability:   Awaiting stock   Availability explained


Our Price $94.91 Quantity:  
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Stakeholder Marketing


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Full Product Details

Author:   David Harris ,  Neil Botten ,  Julia McColl ,  Michelle Gledhill
Publisher:   Taylor & Francis Ltd
Imprint:   Butterworth-Heinemann Ltd
Dimensions:   Width: 18.90cm , Height: 1.50cm , Length: 24.60cm
Weight:   0.590kg
ISBN:  

9780750689663


ISBN 10:   0750689668
Pages:   240
Publication Date:   12 August 2008
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Out of Print
Availability:   Awaiting stock   Availability explained

Table of Contents

Introduction to Customer Communications; Buying Behaviour; The communciation process; Verbal Communications; Written Communication formats; Using Statistical data and visual information; The promotional mix above and below the line; The role of information communication technology in customer communications; Customer service and customer care

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Author Information

By David Harris, CIMA Examiner; and Neil Botten, CIMA Examiner

Tab Content 6

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