Overview

The Father of Guerrilla Marketing, Jay Conrad Levinson delivers the first book to adapt the profit-producing principles of Guerrilla Marketing to the world of nonprofits. The nonprofit sector has increased by 65%--a flood of new organizations are vying for donations, competing for volunteers, and carving out their share of the marketplace. Joined by co-authors Frank Adkins and Chris Forbes, Levinson shows nonprofit marketers how to gain the competitive edge they need by replacing their lack of money with the power of time, energy, imagination, and information-allowing them to maximize their impact and raise more money! Armed with time-tested principles, 200 proven weapons of Guerrilla Marketing, and relevant tactics and tools, nonprofit marketers learn how to boost public awareness, increase effectiveness in recruiting volunteers, mobilize advocates, and raise more money-no matter the state of their finances. Introduces the ""seven golden rules"" for fundraising success and recruiting volunteers 200 proven weapons of Guerrilla Marketing customized for nonprofits Covers publicity and social media tactics specific to the nonprofit community Concepts are illustrated through real-world examples and comparison tables

Full Product Details

Author:   Jay Conrad Levinson ,  Frank Adkins ,  Chris Forbes
Publisher:   Entrepreneur Press
Imprint:   Entrepreneur Press
Dimensions:   Width: 15.20cm , Height: 1.80cm , Length: 22.90cm
Weight:   0.475kg
ISBN:  

9781599183749

ISBN 10:   1599183749
Pages:   336
Publication Date:   12 August 2010
Audience:   Professional and scholarly ,  Professional & Vocational ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   Temporarily unavailable  
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Table of Contents

Chapter 1. What Nonprofits Need is Better Marketing; Chapter 2. The Guerrilla Marketer’s Personality; Chapter 3. Getting to Know Nonprofit Guerrilla Marketing; Chapter 4. How to Turn Your Mission Statement into a Marketing Tool; Chapter 5. Guerrillas Focus on People; Chapter 6. Guerrillas Understand their Marketplace; Chapter 7. Mini, Maxi, and Info Media Weapons; Chapter 8. Info, Human, and Non-Media Weapons; Chapter 9. Attributes and Attitudes of your Organization; Chapter 10. Guerrilla Publicity; Chapter 11. Guerrilla Marketing on the Web; Chapter 12. Social Media for Nonprofit Guerillas; Chapter 13. Niche Marketing Guerrilla Style; Chapter 14. Meeting Needs While Changing Minds; Chapter 15. Expressing your Organizations Unique Identity; Chapter 16. Cultivating Winning Relationships for your Nonprofit; Chapter 17. Seven Golden Rules for Fundraising Success Chapter 18. Seven Golden Rules for Recruiting Volunteers; Chapter 19. Guerrilla Marketing Behavior Change; Chapter 20. Launching and Maintaining your Marketing Attack

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