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Author:   Arch G. Woodside ,  Arch G. Woodside
Publisher:   Emerald Publishing Limited
Imprint:   Emerald Group Publishing Limited
Volume:   16
Dimensions:   Width: 15.60cm , Height: 4.30cm , Length: 23.40cm
Weight:   0.880kg
ISBN:  

9780857243058

ISBN 10:   0857243055
Pages:   520
Publication Date:   18 August 2010
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

List of Contributors. EDITORIAL REVIEW BOARD. Chapter 1 Introduction: Theory and practice of organizational culture, B2B relationships, and interfirm networks. Chapter 2 Discourses in organizational culture: Bank managers and employees perceived relationships and performance. Chapter 3 Modeling the structure of business-to-business relationships. Chapter 4 Understanding and modeling the dynamics of business-to-business relationships. Chapter 5 Structure and dynamics of business-to-business relationships. Chapter 6 Organizational innovation and outcomes in SMEs. Chapter 7 Anatomy of relationship significance: A critical realist exploration. Chapter 8 Markets-as-networks theory: a review. Chapter 9 Metatheories in research: positivism, postmodernism, and critical realism. Advances in business marketing and purchasing. Advances in business marketing and purchasing. Copyright page.

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