Overview

The online economy offers challenges to traditional businesses as well as incredible opportunities. Chris Anderson makes the compelling case that in many instances businesses can succeed best by giving away more than they charge for. Known as ""Freemium,"" this combination of free and paid is emerging as one of the most powerful digital business models. In Free, Chris Anderson explores this radical idea for the new global economy and demonstrates how it can be harnessed for the benefit of consumers and businesses alike. In the twenty-first century, Free is more than just a promotional gimmick: It's a business strategy that is essential to a company's successful future.

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9781401310325

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Following his New York Times bestseller, The Long Tail, Free is another look at the radical new way business is done. What is so exciting about Chris Anderson's Free is that it shows how a world of bits and not atoms has made possible a new economic model that goes way beyond the old concepts of free with purchase or loss leaders. This is a book about a radical new economy--and it's every bit as timely and revolutionary as The Long Tail. -- Will Baillett I'd put Anderson and his work on par with Malcolm Gladwell and Clayton M. Christensen as one of the more important pieces of business philosophy published in the emerging global, digital era. --Alan T. Saracevic, San Francisco Chronicle Chris Anderson's FREE unpacks a paradox of the online marketplace--people making money charging nothing. What was once just a marketing gimmick has morphed into the basis of a trillion-dollar economy. --Newsweek Anderson's timing couldn't be better. FREE arrives as whole swaths of the economy are having to contend with consumers finding ways--some illegal, many not--to go Free. --Boston Sunday Globe

Following his New York Times bestseller, The Long Tail, Free is another look at the radical new way business is done. What is so exciting about Chris Anderson's Free is that it shows how a world of bits and not atoms has made possible a new economic model that goes way beyond the old concepts of free with purchase or loss leaders. This is a book about a radical new economy--and it's every bit as timely and revolutionary as The Long Tail. -- Will Baillett

Author Information

Chris Anderson is Editor-in-Chief of Wired magazine, a position he's held since 2001. In 2002 and 2004, he led the magazine to a 2002 National Magazine Awards nomination for General Excellence. He has worked at The Economist, where he served as U.S. Business Editor. His career began at the two premier science journals, Science and Nature, where he served in several editorial capacities. He holds a Bachelor of Science degree in Physics from George Washington University and studied Quantum Mechanics and Science Journalism at the University of California at Berkeley.

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