Strategic Market Management: Global Perspectives
Author:   David A. Aaker (University of California, Berkeley) ,  Damien McLoughlin (University College Dublin)
Publisher:   John Wiley & Sons Inc
ISBN:  

9780470689752


Pages:   368
Publication Date:   26 March 2010
Format:   Paperback
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

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Strategic Market Management: Global Perspectives


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Author:   David A. Aaker (University of California, Berkeley) ,  Damien McLoughlin (University College Dublin)
Publisher:   John Wiley & Sons Inc
Imprint:   John Wiley & Sons Inc
Dimensions:   Width: 16.80cm , Height: 1.50cm , Length: 24.40cm
Weight:   0.709kg
ISBN:  

9780470689752


ISBN 10:   0470689757
Pages:   368
Publication Date:   26 March 2010
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

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David A. Aakeris Professor Emeritus at the Haas School of Business, University of California, Berkeley. He has been awarded four career awards including the 1996 Paul D. Converse Award for outstanding contributions the development of marketing. He is the creator of the Aaker Model™, has published more than 100 articles and 14 books Damien McLoughlin is Professor and Director of the Academic Centre for Marketing Studies at the UCD Michael Smurfit Graduate Business School. His teaching is highly regarded and has been recognized with teaching awards from both the Smurfit and Quinn Schools of Business. His work has been published in leading international journals. Professionally, he has worked with leading international firms such as Alltech, Microsoft and Hewlett-Packard.

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