Overview
Referrals and recommendations are the most effective drivers of new business. This book will show you how to make your business thrive by generating referrals and sales from your own networks cheaply, effectively and quickly. Written by Andy Lopata, who was christened ‘Mr Network’ by The Sun and listed as one of Europe’s leading business networking strategists by the Financial Times in 2009, Recommended will show you how to implement a simple yet effective strategy you can rely on to source the leads you need to keep your business flourishing. You will discover: How to generate more of the leads that produce better quality business, leads that convert more easily and more quickly into real sales Detailed guidance on how to use LinkedIn to generate referrals Practical, takeaway information which can be implemented easily in any business that needs to generate new sales
Full Product Details
Author: Andy Lopata
Publisher: Pearson Education Limited
Imprint: Financial Times Prentice Hall
Dimensions:
Width: 13.80cm
, Height: 1.90cm
, Length: 21.60cm
Weight: 0.466kg
ISBN: 9780273757962
ISBN 10: 0273757962
Pages: 304
Publication Date: 15 July 2011
Audience:
Professional and scholarly
,
Professional & Vocational
Format: Paperback
Publisher's Status: Active
Availability: Available To Order
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Reviews
Shows you innovative new ways of generating referrals that make getting recommended faster, cheaper and more valuable. PQ Magazine 01st October 2011
Shows you innovative new ways of generating referrals that make getting recommended faster, cheaper and more valuable. PQ Magazine 01st October 2011 ...very valuable and in-depth guide providing useful summaries and checklists. The book goes deeper into the nature of trust and understanding between people, which I consider essential for any meaningful endeavour, both personally and professionally. Amanda Phillips Head of Executive Development, IDDAS Women in Banking and Finance Magazine October 2011
"“Shows you innovative new ways of generating referrals that make getting recommended faster, cheaper and more valuable.” PQ Magazine 01st October 2011 ""...very valuable and in-depth guide providing useful summaries and checklists. The book goes deeper into the nature of trust and understanding between people, which I consider essential for any meaningful endeavour, both personally and professionally."" Amanda Phillips Head of Executive Development, IDDAS Women in Banking and Finance Magazine October 2011 “…appealingly written with anecdotes and stories to illustrate different points… the writing is clear, direct and active making it feel as if selling through networking and referrals is straight forward, so long as you do it well… This was a well written book and would prove useful to professionals: who already use networking and want some extra ideas who haven't been sure how to use their networks to ask for referrals who previously viewed networking as a bit of a chore, handing out business cards and getting no return new to networking and want ideas about how to start I’ll give ‘Recommended’ 9 out of 10 and will use it as a regular reference for my own strategy.” Training Zone, 21/12/2011 ""Whether you are an expert networker or a novice, the book is a practical guide that will reinforce that you need to build strong relationships to generate quality referrals. Learn from a seasoned and recognized networking expert."" Jason Jacobson, Networking Insight, March 20th 2012"
