Overview

Full Product Details

Author:   Martin Lindstrom
Publisher:   Kogan Page Ltd
Imprint:   Kogan Page Ltd
Dimensions:   Width: 15.20cm , Height: 2.80cm , Length: 23.00cm
Weight:   0.350kg
ISBN:  

9780749465049

ISBN 10:   0749465042
Pages:   288
Publication Date:   03 January 2012
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Out of stock  
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

Table of Contents

Chapter - 00: Introduction; Chapter - 01: Buy buy baby: When companies start marketing to us in the womb; Chapter - 02: Peddling panic and paranoia: Why fear sells; Chapter - 03: I can’t quit you: Brand addicts, shopaholics, and why we cannot live without our smart phones; Chapter - 04: Buy it, get laid: The new face of sex (and the sexes) in advertising; Chapter - 05: Under pressure: The power of peers; Chapter - 06: Oh, sweet memories: The new (but also old) face of nostalgia marketing; Chapter - 07: Marketers’ royal flush: The hidden powers of celebrity and fame; Chapter - 08: Hope in a jar: The price of health, happiness, and spiritual enlightenment; Chapter - 09: Every breath you take, they’ll be watching you: The end of privacy; Chapter - 10: Conclusion: I’ll have what Mrs Morgenson is having The most powerful hidden persuader of them all: us

Reviews

A marketing veteran who lists McDonald's, Procter & Gamble and Microsoft among his former clients, Martin Lindstrom knows the industry well. The Economist

Author Information

Martin Lindstrom, chairman and founder of Buyology Inc, was voted one of the World's 100 Most Influential people by Time magazine. Among the globe's foremost marketers, Lindstrom advises top executives at companies such as McDonald's Corporation, Procter & Gamble, Nestlé, PepsiCo, Mercedes-Benz, and Microsoft. His most recent book, Buyology, was a huge international bestseller and he is also the author of Brandsense and Brandchild (both published by Kogan Page).

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