Overview

Have you ever had a customer on the edge of a sale, certain they were interested as they nodded fervently over your recommendations, agreeing with you in every way - only to turn you down and walk off even after saying yes? It can be frustrating if you're selling a small ticket item, and maddening (as well as scary) when it happens over deals worth hundreds of thousands (even millions). In The 5 Secret Buying Values, Best-Selling Author Matthew E. Alleyne shows you how to break free from the traditional sales techniques that are killing your performance and costing you money. This book provides, in perfect detail, how you can leverage the values that exist in every customer and prospect to effectively close sales. If you want to be a better salesman, you don't need trendy sales techniques; you don't need lengthy, hyped up seminars or million dollar corporate sales training. You just need The 5 Secret Buying Values .

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9788299889803

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Matthew E. Alleyne is a 25 year veteran serial entrepreneur with a spirit for sales and success. He was born with a fiery spirit, the kind that drives people to one of two places: Utopian Success or Complete Madness. With the launch, growth and sale of several businesses, including ROCKA Furniture of Norway, there's proof that Matthew is driven to success. Years of training sales staff and refining his own skills and techniques have revealed that far too many salesman and women are approaching customer sales in the wrong way. He realized that more often than not, we strong arm customers into a purchase. A successful business cannot be made from forceful sales tactics. As he refined his own sales techniques, he continued to mentor and train hundreds of students on a variety of areas including sales, marketing, branding and entrepreneurship. Matthew is a best-selling author, with contributions in a wide range of books relating to health & wellness, business strategy, professional branding and online marketing. His career and his many endeavors have taught him that nothing can be achieved by watching but everything can be achieved by doing. He is also the founder of Wikitoot.com (a free online branding directory service) and MyBrandButler.com (a full service online marketing vendor). Through his book and online course, Matthew reveals how we have to change our perceptions of value, and what is valuable to the customer, in order to make a real connection and close sales. He teaches how to reduce reliance on common sales strategies and poor performing techniques to create relationships that improve conversion and change the way we think about our customers. Whether we're talking about selling for $1 or $1 million, it's all the same to me. It's a sale! - Matthew E. Alleyne

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