Overview
Pioneers in Marketing: A Collection of Biographical Essays discusses eight historically important marketing scholars whose careers collectively spanned over 100 years. An introductory chapter describes the role of biography in the study of marketing thought, and introduces the eight subjects in this collection. Subsequent chapters describe the lives of Edward David Jones, Simon Litman, Henry Charles Taylor, Percival White, George Burton Hotchkiss, Theodore N. Beckman, David D. Monieson, and William R. Davidson, focusing on their intellectual and professional contributions to the marketing discipline. The biographies are based on rare archival materials, some personal interviews, and analysis of the subjects’ major works. The final chapter draws lessons from the collection for marketing students and teachers. Several important discoveries are reported that suggest opportunities for further research. These stories will inform and inspire students of marketing.
Full Product Details
Author: D.G. Brian Jones
Publisher: Taylor & Francis Ltd
Imprint: Routledge
Volume: 51
Dimensions:
Width: 15.20cm
, Height: 1.50cm
, Length: 22.90cm
Weight: 0.550kg
ISBN: 9780415891936
ISBN 10: 0415891930
Pages: 210
Publication Date: 21 December 2011
Audience:
College/higher education
,
Professional and scholarly
,
Tertiary & Higher Education
,
Professional & Vocational
Format: Hardback
Publisher's Status: Active
Availability: In Print
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Reviews
<p> Jones study of the pioneers of marketing theory and practice reveals the complex philosophical underpinnings of the discipline, highlighting the impact of the socio-cultural environment on the way scholars have reflected on marketing and reinserts forgotten pioneers into our disciplinary consciousness. Mark Tadajewski, University of Leicester, UK<p><p> This carefully crafted set of biographies of marketing thought leaders deepens our understanding of the history of academic marketing. This collection is essential reading for those interested in the history of marketing thought. The book is concise, exceedingly well written and all but unique in its use of archival sources to provide a more complete picture of its subjects. Stan Shapiro, Simon Fraser University, Canada
Author Information
D.G. Brian Jones is Professor of Marketing at Quinnipiac University, and Editor of the Journal of Historical Research in Marketing. His research has been published in the Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Historical Research in Marketing, Journal of Macromarketing, Marketing Theory, and other publications. He is also co-editor, with Mark Tadajewski, of a three-volume set of readings titled The History of Marketing Thought.
