Overview

Look at your business through the eyes of your customer. Why should people bother to buy from you when they can buy from the competition? And what makes your business different from the rest? As a small business owner these are questions you will have to be able to answer confidently and assertively to make your business a success. You probably won't be the person marketing the product, but you are the person who best understands your business and your sales proposition and you need to ensure your marketing activity is aligned to your business plan. Bright Marketing for Business understands this and gives company owners and directors confidence to implement a hooked up marketing plan from research to sales.

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9781854585622

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Robert spent five years running training and consultancy programmes for entrepreneurial businesses. Running his own consultancy since 1998, he is one of the UK's best-known and sought-after speakers on marketing and entrepreneurship.

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