Framework for Marketing Management: Integrated PharmaSim Simulation Experience and Interpretive Simulations Access Code Card Group B Package
Author:   Philip Kotler ,  Kevin Lane Keller ,  Interpretive Simulations
Publisher:   Pearson Education (US)
Edition:   4th edition
ISBN:  

9780138151690


Publication Date:   06 July 2011
Format:   Mixed media product
Availability:   In Print   Availability explained
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

Our Price $449.14 Quantity:  
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Framework for Marketing Management: Integrated PharmaSim Simulation Experience and Interpretive Simulations Access Code Card Group B Package


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Overview

For graduate and undergraduate marketing management courses. Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.

Full Product Details

Author:   Philip Kotler ,  Kevin Lane Keller ,  Interpretive Simulations
Publisher:   Pearson Education (US)
Imprint:   Prentice Hall
Edition:   4th edition
Dimensions:   Width: 18.80cm , Height: 1.80cm , Length: 22.90cm
Weight:   0.617kg
ISBN:  

9780138151690


ISBN 10:   0138151695
Publication Date:   06 July 2011
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Mixed media product
Publisher's Status:   Out of Print
Availability:   In Print   Availability explained
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

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