Overview

EXPAND YOUR BRAND is an Australian first, written by Merrill Pereyra who spent 23 years with McDonald's - one of the most successful and iconic brands on the planet. Do you have a business that is working and you are thinking about branching out? Perhaps you are thinking about opening a second operation or expanding interstate or overseas? Perhaps you are smart enough to know that following in successful people's footsteps will save you enormous amounts of time and money? EXPAND YOUR BRAND offers invaluable knowledge and strategies to grow any business confidently and successfully. This book will assist managers and executives to groom their business, its personnel and its systems for effortless expansion. If you are contemplating setting up a franchise business then this is an absolute must-read. In 23 bite-size chunks you will learn how to super-size your business and your bank balance. In this turbulent financial era it pays well to pay attention to those who have forged a longstanding and outstanding success story. Merrill Pereyra shares his 23 professional years working with McDonald's in new and emerging markets around the world; sometimes gruelling, mostly glorious and always gratifying. Love McDonald's or loath them... there has arguably been no brand more successful in modern times.

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9780977551989

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Merrill Pereyra was born in Mumbai, India, on the September 23, 1963. When he was first opening his eyes, McDonald's were opening their 500th store in Toledo, Ohio. Fast-forward twenty-three years to 1987: McDonald's adds salads to their menu and Merrill Pereyra to their list of literally thousands of employees. Fast-forward again to 2001: McDonald's introduces the Big and Tasty Burger and also gave Merrill Pereyra the President's Award for the country's highest achiever and performer. In 2010, with an impeccable and impressive track record in executive management for McDonald's Greater Asia, the dynamic McDonald's and Pereyra collaboration came to a close. It was time for a change-it was time to do what he does best: motivate, educate, inspire, and help individuals and companies realize their brand potential and expand.

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