Different: Escaping the Competitive Herd
Author:   Youngme Moon ,  Lynn Carruthers
Publisher:   Random House USA Inc
ISBN:  

9780307460851


Pages:   288
Publication Date:   06 April 2010
Format:   Hardback
Availability:   Awaiting stock   Availability explained


Our Price $68.64 Quantity:  
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Different: Escaping the Competitive Herd


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Full Product Details

Author:   Youngme Moon ,  Lynn Carruthers
Publisher:   Random House USA Inc
Imprint:   Crown Publishing Group, Division of Random House Inc
Dimensions:   Width: 14.30cm , Height: 2.60cm , Length: 21.00cm
Weight:   0.399kg
ISBN:  

9780307460851


ISBN 10:   0307460851
Pages:   288
Publication Date:   06 April 2010
Audience:   General/trade ,  General
Format:   Hardback
Publisher's Status:   Out of Stock Indefinitely
Availability:   Awaiting stock   Availability explained

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“...to give a bullet-point summation of takeaways is to deny the real value of this lovely book.”--Harvard Business Review


Author Information

Youngme Moon is the Donald K. David Professor at Harvard Business School. One of HBS's most popular teachers, Dr. Moon has received the Student Association Faculty Award for teaching excellence on multiple occasions. Dr. Moon's research focuses on innovative consumer-marketing strategies and her work has been published widely, including in ""Harvard Business Review.""

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