The Marketing Plan
Author:   William A. Cohen
Publisher:   John Wiley and Sons Ltd
Edition:   6th Revised edition
ISBN:  

9780470169667


Publication Date:   10 November 2010
Format:   Paperback
Availability:   Awaiting stock   Availability explained


Our Price $187.44 Quantity:  
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The Marketing Plan


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Overview

This book is not just a how to book, it also explains the importance of a well-formulated marketing plan and encourages reader participation by including activities.

Full Product Details

Author:   William A. Cohen
Publisher:   John Wiley and Sons Ltd
Imprint:   John Wiley & Sons Ltd
Edition:   6th Revised edition
ISBN:  

9780470169667


ISBN 10:   0470169664
Publication Date:   10 November 2010
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Forthcoming
Availability:   Awaiting stock   Availability explained

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