Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy
Author:   M. Veloso
Publisher:   Amacom
Edition:   2nd Revised edition
ISBN:  

9780814413043


Pages:   336
Publication Date:   01 April 2009
Recommended Age:   18 years
Format:   Paperback
Availability:   Awaiting stock   Availability explained


Our Price $57.95 Quantity:  
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Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy


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Overview

When it comes to copy, what works in the brick - and mortar world does not necessarily grab Web consumers...and with new developments like social networks, blogs, and YouTube, the strategies that worked even a few years ago, are unlikely to grab people's attention today. Completely updated for the current online marketplace, ""Web Copy That Sells"" gives readers proven methods for achieving phenomenal success with their online sales and marketing efforts. Featuring updated strategies for communicating and selling in the continually evolving landscape of Web 2.0, the second edition unlocks the secret to turning today's online prospects into paying customers!

Full Product Details

Author:   M. Veloso
Publisher:   Amacom
Imprint:   Amacom
Edition:   2nd Revised edition
Dimensions:   Width: 18.80cm , Height: 2.70cm , Length: 23.30cm
Weight:   0.640kg
ISBN:  

9780814413043


ISBN 10:   0814413048
Pages:   336
Publication Date:   01 April 2009
Recommended Age:   18 years
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Out of Print
Availability:   Awaiting stock   Availability explained

Table of Contents

Contents Foreword Acknowledgment Introduction to Second Edition 1GETTING STARTED: THE DYNAMICS OF WEB SELLING 2A SIMPLE BLUEPRINT FOR WRITING KILLER WEB COPY 3CRAFTING YOUR COPY 4E-MAIL MARKETING: THE INTERNET'S KILLER APPLICATION103 5USING PSYCHOLOGY TO MOTIVATE PROSPECTS TO BECOME PURCHASERS 6THE ART OF CHANGING YOUR PROSPECTS' MINDS 7INCREASING SALES THROUGH THE USE OF INVOLVEMENT DEVICES 8ONLINE MARKETING COMMUNICATIONS: IT'S WHAT YOU DO AFTER PEOPLE VISIT YOUR WEBSITE THAT COUNTS 9 THE SPECIAL RULES FOR WEB COPYWRITING TO THE BUSINESS-BUSINESS (B2B) MARKET 10WEB COPYWRITING IN THE AGE OF WEB 2.0 11LAST BUT NOT LEAST: TYING IT ALL TOGETHER Index

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Author Information

Maria Veloso is Director of Web Copywriting University, a sought-after speaker on Internet marketing strategies, and the former Director of Creative Web Writing for Aesop Marketing Corporation.

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