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OverviewMarketing Management, Student Edition focuses on the essential concepts and tools necessary to answer important Marketing Management questions. A concise visually compelling textbook with a suite of valuable online assets, Marketing Management, Student Edition is an effective new approach to teaching and learning Marketing Management. Full Product DetailsAuthor: Dawn Iacobucci (Vanderbilt University)Publisher: Cengage Learning, Inc Imprint: South-Western Dimensions: Width: 21.60cm , Height: 1.50cm , Length: 27.20cm Weight: 0.749kg ISBN: 9780324784435ISBN 10: 0324784430 Pages: 256 Publication Date: 01 April 2009 Audience: Professional and scholarly , Professional & Vocational Format: Mixed media product Publisher's Status: Out of Print Availability: In Print ![]() Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |