Marketing Management: First European Edition
Author:   Philip Kotler ,  Kevin Keller ,  Mairead Brady ,  Malcolm Goodman
Publisher:   Pearson Education Limited
Edition:   European ed
ISBN:  

9780273718567


Pages:   928
Publication Date:   09 April 2009
Replaced By:   9780273743613
Format:   Hardback
Availability:   Awaiting stock   Availability explained


Our Price $382.80 Quantity:  
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Marketing Management: First European Edition


Overview

The American edition of Marketing Management is the world's leading marketing text because its content and organization consistently reflect changes in marketing theory and practice . This new European Edition of Marketing Management has been inspired by the American edition and explores the challenges facing European marketing practitioners, with all the case studies and exercises newly re-written for European students.

Full Product Details

Author:   Philip Kotler ,  Kevin Keller ,  Mairead Brady ,  Malcolm Goodman
Publisher:   Pearson Education Limited
Imprint:   Pearson Education Limited
Edition:   European ed
Dimensions:   Width: 10.00cm , Height: 10.00cm , Length: 10.00cm
Weight:   0.100kg
ISBN:  

9780273718567


ISBN 10:   0273718568
Pages:   928
Publication Date:   09 April 2009
Audience:   College/higher education ,  Tertiary & Higher Education
Replaced By:   9780273743613
Format:   Hardback
Publisher's Status:   Out of Print
Availability:   Awaiting stock   Availability explained

Table of Contents

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Author Information

Tab Content 6

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All regions
Latest Reading Guide

NOV RG 20252

 

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