Overview

"One of the hottest trends in pop culture, Second Life(R), is a virtual, 3-D ""world"" that exists on the Internet. Populated by adults and teens alike--in numbers going into the tens of millions--those who use Second Life(R) barter and buy much the way they do in real life. They're also just as open to ads, products, and marketing--and businesses are just now discovering the enormous potential. A comprehensive, in-depth guide to the opportunities in this new marketplace, The Unofficial Guide to Building Your Business in the Second Life(R) Virtual World gives readers practical tips and strategies for creating an income stream, and marketing or extending a brand on the site. The book provides relevant examples--from IBM creating a collaborative virtual work-space, to start-up companies with virtual goods, to Princeton University offe-ing Second Life(R) classrooms--and provides proven techniques for successfully generating buzz through Second Life(R)-centered promotions and adver-tisements. This is one book that reveals the best ways to make money using the hottest thing online."

Full Product Details

9780814412701

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Reviews

This guide shows entrepreneurs how to assess potential opportunities and conduct business in Second Life and includes many handy lists of practical dos and don'ts. With Second Life continually evolving, business possibilities there are in fact limitless, as this book shows. Essential reading for all entrepreneurs and recommended for both the general public and business students. --Library Journal

"This guide shows entrepreneurs how to assess potential opportunities and conduct business in Second Life and includes many handy lists of practical dos and don’ts. With Second Life continually evolving, business possibilities there are in fact limitless, as this book shows. Essential reading for all entrepreneurs and recommended for both the general public and business students." -- Library Journal

Author Information

Sue Martin Mahar is a respected resident of Second Life(R) and a freelance writer. Jay Mahar is a sought-after guide on Second Life(R), who has been very successful in designing and building businesses for both himself and others.

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