Concepts and Cases in Retail and Merchandise Management 2nd Edition
Author:   Nancy J. Rabolt ,  Judy K. Miler
Publisher:   Bloomsbury Publishing PLC
Edition:   2nd edition
ISBN:  

9781563676000


Pages:   496
Publication Date:   01 May 2009
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

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Concepts and Cases in Retail and Merchandise Management 2nd Edition


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Overview

This textbook prepares future retail executives for the challenges they will face in contemporary retailing and manufacturing. Concepts and Cases in Retail and Merchandise Management, 2nd Edition, includes more than 70 cases that are contextualized by clear introductions and give students a grounding in a wide variety of contemporary retail management challenges. Case studies explore topics ranging from how to position a store and its merchandise to how to safeguard against cheap imports that threaten domestic manufacturers.

Full Product Details

Author:   Nancy J. Rabolt ,  Judy K. Miler
Publisher:   Bloomsbury Publishing PLC
Imprint:   Fairchild Books
Edition:   2nd edition
Dimensions:   Width: 18.70cm , Height: 2.30cm , Length: 23.50cm
Weight:   0.840kg
ISBN:  

9781563676000


ISBN 10:   1563676001
Pages:   496
Publication Date:   01 May 2009
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Contents: Merchandise Management, Roles and Responsibilities Retailing Formats and Structures Merchandise/Store Positioning Merchandise Characteristics Merchandise Planning, Buying, Control and Profitability Sourcing Buyer/Vendor Relationships Sales Promotion, Advertising and Visual Merchandising Personal Selling and Customer Relations Entrepreneurship and Small Business Ownership Ethics and Legal Behavior in Merchandise Management

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Author Information

Nancy J. Rabolt is a professor and Chair of the Consumer and Family Studies and Dietetics Department at San Francisco State University. Judy K. Miler is an associate professor at the University of Florida.

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